"HuffPo" Prefers More Formal "HuffPost"
HuffPo prefers that people now use the moniker “HuffPost” to “HuffPo”. Just hearing it, the suggestion sounds snooty.
It’s like trying to move from Howie back to Howard (as in WaPo’s Kurtz) or from Barack to Barry and back to Barack (as in President Obama). Other jarring examples: Archy to Archibald, Arty to Arthur, Ben to Benedict.
Eliminating an abbreviated version of a name once it’s out there is a virtual impossibility, but The Huffington Post is trying to shake the realities of online writing and propensity to keep things short and snappy.
“HuffPost is now more commonly used than HuffPo,” said, ahem, a HuffPo spokesman familiar with the matter.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in