Soledad O’Brien, the former CNN morning anchor, now has another label to add to her already impressive resume: CEO. O’Brien recently launched Starfish Media Group, a multiplatform company that has already garnered partnerships with HBO, Al Jazeera America and CNN.
In the latest installment of Mediabistro’s So What Do You Do?, O’Brien talks about the challenges of being your own boss, gives advice to undergrads and tells why journalists should follow their passion:
What would the field look like if journalists could spend the bulk of their time reporting on their areas of passion? How would that translate to the information and the consumers of that information?
I’ll give you an example. Let’s talk about a “shut down the government” story. Most channels are going to be sitting in D.C. going back and forth like, “Here’s John Boehner and the president.” That’s really going to be your coverage, as if the entire world revolves around Washington. As much as they can shut down the government, the impact is not going to be felt solely there. You could tell that story through the communities that are going to be affected. I think that right there, if you told it that way, you could really change the debate that’s going on in the news.
To hear more from O’Brien, read: So What Do You Do, Soledad O’Brien, CEO of Starfish Media Group?
— Aneya Fernando