It was television that tipped the scales for John F. Kennedy in the wayback of the 1960 elections. In the United States’ first debate that transpired over TV, that generation’s ground-breaking medium, Kennedy wooed audiences with his boyish good looks and charm, while Richard Nixon came off as a dripping, sweaty mess.
When historians look back at this era’s media-instrument-come-campaign-weapon, perhaps they’ll say it was a photo of some pantsuits that won a presidency. We’re being a bit facetious with that last bit, but Hillary Clinton‘s growing social media campaign continues to flaunt its social media fluency.
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