Even in Dog Days, WTOP Strikes its Rich

  • SHARES

By Betsy Rothstein 

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WTOP scored high in Arbitron ratings for July. The station’s V.P. of News and Programming Jim Farley sent a congratulatory note to employees. “It feels great,” he told FishbowlDC. “WTOP has become a reliable utility for news, traffic and weather on the radio, online, in mobile apps, e-mail and text alerts. In fact, rather than a radio station, we see ourselves as a digital news organization.”

The internal memo:

It’s Summer…schools are closed, teachers and school bus drivers are off the road…people are on vacation…traffic is lighter…but WTOP still managed to win July both 12+ and 25-54.

12+ # 1 in every daypart, and 7th straight month with a double digit full week (10.9)

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