Dumbass Pitches
Today’s “Dumbass Pitch” comes from Nadine Lajoie, author of Win the Race of Life, and her publicist Debbie Jonas at Mediaproductions.tv. Here’s how it goes. As you may have heard, a plane crashed this weekend and Facebook executive Sheryl Sandberg—who was not on the flight but also has a book to promote—managed to shrewdly turn this crash into a story about herself with a Facebook post about how she was almost, but not, on that plane.
Not to be outdone by such ninja-like PR skills, Lajoie and Jonas tell us Lajoie is also available to talk about the crash, or more specifically, about the benefits of being grateful.
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