Don Graham: Biggest Mistake Was Promoting Brand Instead Of People, Like 'Appallingly Young' Ezra Klein
Washington Post CEO Don Graham says the big mistake he made when he was publisher was promoting the Post brand over the brands of some of the talented reporters and editors there. Graham made the comments in a discussion with USA Today publisher Larry Kramer at the Business Insider Ignition conference in New York.
“[TV networks] understand that personal brands are great, they want an experience built around personalities,” Graham said. “Newspapers like ours used to promote their internal personalities, and then for some reason shied away from it.
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