“Peter’s passion and experience make him absolutely perfect to lead our continued expansion in D.C.,” gushed Arianna Huffington about Huff Post’s new Washington Bureau General Manager Peter Cherukuri.
Cherukuri, former publisher of Roll Call, is one of several new executives recently hired by HuffPo Chief Revenue Officer Greg Coleman to focus on expansion in markets like D.C., New York and Los Angeles. Huffington says the new GM role was established to increase the site’s presence through “events, advertising and advocacy.”
“The Huffington Post has done a great job with technology and editorial,” Greg Coleman told FishbowlDC. “With five years and 17.7 million unique visitors/monthly to our credit, we’re now focusing more attention on business development in key cities. Peter’s role is critical to our growth and recognition in the D.C. market,” added Coleman.
In his new role, Cherukuri joins eighteen Washington bureau staffers in HuffPo’s downtown office.