Can Silicon Valley Save the Newspapers?
Nathan Richardson, CEO of ContentNext Media thinks so. In an article on paidcontent.org (owned by ContentNext), Richardson discusses the ideas of trusts, portals, repurposed content sourcing, standard pay-per-click ad rates and other ways Silicon Valley savvy could save the newspaper industry.
“Top news sites such as WashingtonPost.com, NYTimes.com and Marketwatch.com derive an average of 50% to 65% of their traffic from the big portals. Consumers have spoken, and they prefer going to the portals to be directed to their news sources.
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