BuzzFeed and “CBS This Morning” announced yesterday that they will partner on the expansion of the “BuzzFeed Brews” series to non-politico newsmakers in business, entertainment and pop culture in New York and Los Angeles.
CBS News and BuzzFeed will collaborate on production of the events including guest bookings, editorial, marketing and promotion. The content will be livestreamed on BuzzFeed and highlights and news from the interview will be featured on the following day on “This Morning. In addition, select content will be featured on CBSNews.com.
The expansion and partnership kicks off on January 16, when BuzzFeed’s Business Editor Peter Lauria will interview HBO CEO Richard Plepler about the future of the TV industry, changes within Time Warner and digital and streaming video’s encroachment on cable TV.