Bernie Sanders' Tumblr Game is Fire

Explaining a social media sensation.

Reporters have been fascinated with the success of Bernie Sanders‘ social media campaign for similar reasons, we suspect, that reporters have been fascinated with the massive crowds at Sanders’ campaign appearances; both flout conventional expectations for what should have been a low-impact campaign. This, for all the collective experience, the seen-it-all suppositions of seasoned campaign reporters, is not how it’s supposed to be.

From Facebook to Reddit to now Tumblr, a common thread in seeking to account for Sanders’ popularity has been authenticity, highlighted here in the story behind the #FeelTheBern hashtag, as told to Mic writer Gregory Krieg by Winnie Wong.

“We

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