Atlantic Media Company President Justin Smith announces the new position of Scott Havens in an internal memo Thursday. Havens will be V.P. of Digital Strategy and Operations. He has worked at the company for 18 months in a digital/business capacity. He moves to the eighth floor.
The internal memo:
I am pleased to announce that Scott Havens will effective immediately
take on a broader set of responsibilities as VP–Digital Strategy and
Operations for Atlantic Media Company. In this newly created role,
Scott will work across our three business divisions (The Atlantic, National Journal Group and Government Executive) to lead and implement our “digital-first” corporate and business unit strategies. Scott joined The Atlantic 18 months ago after a NY-based career spent entirely in digital media working for Conde Nast, Yahoo! and other VC-backed start-ups. In his short time here, he has partnered with James Bennet and Bob Cohn and Jay Lauf’s marketing and sales team, to drive TheAtlantic.com to record levels of digital traffic and revenue.
His digital knowledge and experience in the areas of audience
development, technology, and digital advertising operations have proved
Though Scott will move to the 8th floor, he will continue his hands-on
oversight of The Atlantic’s business-side digital strategy and take on a
similar role with the National Journal Group’s management team. He will
also advise Government Executive’s GM Tim Hartman on GE’s existing and
future digital initiatives. In order to ensure a net increase in
digital management focus, he will also be tasked with building out
additional business-side digital positions as needed within the business
Atlantic Media’s future will be determined by how successful we are
transitioning our brands, content and business models to digital
platforms. Over the past few years, The Atlantic and Government
Executive have outpaced their competition in the digital arena and in
turn delivered exceptional financial results. I am confident the
digital transformation underway at National Journal will position it for
strong growth in the years ahead.
Please join me in welcoming Scott to this new role.
Justin B. Smith
Atlantic Media Company