The Ultimate Clickbait Headline

Doug Stanhope shared with Howard Stern some key pieces of information about TheWrap Hollyblogs posting process.

It was a headline that lit up Twitter, Facebook and Google News across the span of the latter half of the recent Memorial Day holiday weekend.

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A defamation lawsuit was subsequently filed against the author, comedian Doug Stanhope, by Amber Heard. But as Stanhope explained this week to Howard Stern, the key element arguably in that regard – the inflammatory headline – was something he never wrote.

TheWrap grabbed duplicated the post from Stanhope’s personal website and re-headlined it. At the original end, the title chosen by the author was in fact “Words Fail Me.”

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