ABC's Use of 'Exclusive' is Overblown

Reporters should be bristling over this ABC News “Exclusive” item from the weekend in that it’s hardly exclusive. Minnesota Gov. Tim Pawlenty dropped out by way of a conference call. Not ABC News. So the dramatic “MUST credit and link” line? Overblown and highly unnecessary.

Subject: ABC News EXCLUSIVE: Pawlenty Drops Out of Presidential Race After Disappointing Straw Poll Finish
To: News organizations and websites MUST credit and link to the following ABC News story when using excerpts or material from this story. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in