Dumbass Pitches: 'Fresh' 7-Eleven Sandwiches

The mark of a questionable publicist is one who blindly sends out releases without checking to see if the content would remotely appeal to the reporters and websites he or she is pitching. For example, does it matter to FishbowlDC readers that koalas at the San Diego Zoo were tested for Chlamydia? Probably not, but that’s an actual release we received from the zoo’s media relations department.