You want to market to real people, not devices or channels or cookies. Marketing at the level of people improves both relevance and results, and also opens up new possibilities for greater omnichannel applications and precision. So how do you get started?
Digital experiences are now a critical part of the customer journey, from exploration and purchase to use and engagement. Join analyst and author Rebecca Lieb for an in-depth look at where the customer journey is heading in 2017.
The volume of audience data has grown exponentially over the past few years, but the organizations that use it haven't evolved nearly as much. Consulting firm Winterberry Group will share the results of its research on building a data-centric organization.
If your company isn't delivering a mobile experience that converts, you're leaving money on the table and pushing consumers to mobile-optimized competitors. Hear directly from Under Armour and American Apparel about how they convert mobile users into paying customers.
In the process of buying a single present, your target customers will reach for multiple devices to research products, compare prices and even complete their purchase. Now is the time to take a strategic approach to reaching these cross-device shoppers.
While programmatic has become the de facto standard for consumer brand advertising, its use in B2B marketing is still being defined. Dun & Bradstreet will showcase exclusive findings from a survey of B2B advertisers and examine why B2B programmatic is at an important inflection point.
If your brand isn't certain about how to best use video, you're missing out on significant customer engagement. Get a practical approach to preparing your business for a video-driven world, from creating your strategy and locating collaborators, to delivering your message and measuring results.
Is your digital advertising strategy ready to make the most of the holiday shopping season? If so, Pinterest should be at the top of your list. Find out why people on Pinterest spend 2X more during the holidays, along with best practices on how to use its ad targeting.
Have you ever stopped to consider how much time and money is wasted by a broken creative process? Find out ways to get teams aligned to make your creative collaboration as efficient as your well-negotiated media plan.