By incorporating the real-time, data-driven precision of digital, addressable ads have improved the efficiency and impact of TV buys, allowing advertisers to reach individual households with tailored messages. Now it’s time to go the next step and enhance the reach of those precision ads across digital platforms and devices.
Marketers seeking an edge are turning to robust identity mapping as a way to understand and reach their customers and know which campaigns actually drive them to buy. Find out more about the challenges and opportunities brands have in mapping digital identity.
“Relevant Reach” allows advertisers to reach audiences at scale while using data-driven targeting to craft an audience of the highest-potential buyers to push better campaign results. Hear more from CPG Giant RB (formerly Reckitt Benckiser) and data experts from Oracle Data Cloud.
Today's creative teams are under pressure to produce more and more original content, often at the cost of creative quality. Find out about the impact of creative quality vs quantity, with tips on how teams can continue to produce more without sacrificing quality.
Marketers must be able to harness the abundance of data available to them to build a customer graph that creates a complete 3-D picture of their consumers. With this view, marketers will understand how specifically they are interacting with their customers (and which types of customers) anytime, anywhere, on any device.
With apps representing a growing chunk of mobile ad spend, now is the time to master app marketing. That means going beyond app development to driving installs, retaining users and—most importantly—keeping people engaged with your app. Get tips and best practices for mastering the mobile app lifecycle.
In video advertising, actionable metrics and proving value are critical in order to understand its role in the media mix. Experts at Starcom, DoubleVerify and Turn will lay out the top three actions advertisers can take to prove the value of their video ad spend.
Data is changing how today’s top agencies approach creative. They’re mining insights to gain a deeper understanding of consumers and to optimize campaigns to ensure they resonate with the target audience. Hear how Saatchi and Saatchi UK uses social data to inform their creative strategy.
According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20 percent of marketing spend while driving better campaign conversions. The rewards are high, but so are the risks. Hear best practices from major brands centralizing their analytics strategy.
Expedia Media Solutions wanted to shed light on the complex purchase patterns of bleisure travelers--people who travel for both business and leisure. Incisive digital tracking, combined with traditional surveys, was used to tackle the issue, and the learnings can be applied to categories beyond travel.