Events and Appearances
Through addressable advertising technology, TV can now deliver many of the benefits typically associated with digital—more granular targeting and the ability to tie ad exposure to results. But where exactly does addressable TV fit in a typical media buy?
Standing out in today's stuffed-to-the-brim inboxes can be incredibly tough. And getting people to actually open and engage with your emails? That's a beast. See how top-performing campaigns are using segmentation techniques to deliver relevant, engaging experiences via email.
As spending on mobile ads has exploded, so has the demand for campaign accountability. Learn about the vital role full-funnel analytics play in painting a detailed picture of mobile and cross-screen campaign success.
When a major smartphone manufacturer used a top rap star and a popular catch phrase in its new product videos, everyone knew what they were after: viral victory. But what had the biggest impact on the success of this campaign—celebrity endorsement or good creative?
A growing number of agencies and brands are adding a new tool to their social stack: Facebook topic data, insights from an aggregated, anonymized analysis of the billions of interactions from consumers on Facebook. Find out how it is being leveraged for creative, media planning and product development.
Hear from renowned behavioral economist Dan Ariely, Adweek's guest speaker for this webinar, about the context of the customer journey and how it impacts decisions. Author of the best-selling Predictably Irrational, Ariely has been researching human behavior and the unpredictability of decision-making for more than two decades.
The rules for optimizing conversions from paid search have changed. In today's mobile-first world, you must adopt new ad formats, bidding and targeting strategies, and attribution and optimization technologies to drive clicks, calls and customers.
From big games to breaking news, major televised events amplify their urgency and importance by quickly becoming the top social media trending topics. But the second screen is no longer just a place for the real-time water cooler conversation. It's where people go for of-the-moment feeds of video clips and news.
A crisis like a health scare or a false rumor can quickly take down a successful brand. But its possible to weather these kinds of troubles. Using social listening strategies, brands can contain the crisis, prevent the spread of misinformation and minimize the impact to the bottom line.
What do you really know about the consumer's path to purchase? Disrupted by mobile and digital channels, today's shoppers exhibit decidedly different behaviors than they did just a couple of years ago. Join Luth Research for a fresh perspective of how consumers are shopping in the omnichannel world.
Like it or not, your TV ad dollars aren't delivering the way they used to. But looking to this year's upfronts, media buyers and brands have options: the next generation of ad tech promises to reach TV audiences more effectively. Spoiler alert: It's all about the data.
It's not enough to use data, analytics and insights to inform your mobile strategy. To be truly effective, you need a clear understanding of the consumer journey. Tracking store visits at the individual store level is essential to mobile and offline attribution and can provide actionable insights.
As advertisers and publishers turn to native advertising as a valuable alternative to digital display, they're being challenged to maximize the influence and distribution of their premium content-driven campaigns. Get an overview of best practices for using programmatic native solutions.
Marketers see location-based mobile advertising as the Holy Grail of targeting. But that doesn't mean they're doing it right. Find out the five most common mistakes marketers make when leveraging location in mobile advertising…and how to fix them.
Customers demand content that is personal, contextual and available across a range of channels and devices—creating a deluge of offers and information to produce. Optimizing the content creation process can help maximize your marketing team's productivity.
A growing number of organizations are turning to on-demand networks of freelance professionals. The goal? Streamline the process, reduce the barriers to finding the best talent and ensure that the right freelancer is matched to the right project.
How valuable are mobile app customers? Recent analysis found that customers who have a company's mobile app are worth twice as much as its loyalty club members. So what are you doing to win them, understand them, engage them and serve them via mobile?
Fast-growing lifestyle brand Stance is making noise with its bold, daring socks...including a cameo in Kia's high-profile Big Game ad. Its secret? Using social audiences as a competitive advantage.
Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. But many aren't taking full advantage of the information they have access to. Enter the Data Management Platform (DMP).
Free content depends on advertising, but the widespread adoption of ad blockers hurts publishers' ability to maintain this business model. It's time for media professionals to start taking action. Start by asking what motivates users to install ad blockers in the first place.
Many marketers believe that brand mentions and sentiment are sufficient in social listening. But the full conversation includes context, post attribution, interactions and more. Take a deep dive into what you need to complete the customer picture.
Are your eyes bigger than your budget? Have you wasted time and energy trying to make a bad idea work? Creative failure is often rooted in the same recurring problems. Find out how to recognize these issues and take pre-emptive steps to avoid catastrophe on your next big project.
Mobile is at the global tipping point. Get an exclusive look at TUNE's Global Mobile 2016 report and find out why this is the year mobile becomes the essential communications tool not just for developed nations, but for all of humanity.
Measurement and attribution are part of the perfect match between marketing and brand success. Join Forrester analyst Tina Moffett, Kantar Shopcom CEO Katie Casavant and Neustar's SVP of Strategy Jon Vein as they discuss the latest best practices for measurement and attribution in today's omnichannel world.
For your content strategy to work, you need to be able to deliver personalized customer experiences worldwide. And that means being able to communicate in a language the consumer understands. Hear from experts representing each stage of the global marketing effort about what they're doing to execute successful content.
Get the results of NetBase's just-released report on the world's top luxury brands as defined by consumers on social media. You'll learn how to apply these social listening techniques to capitalize on category insights in your industry and track competitors to know where they excel and where they fumble.
Take advantage of the fervor of fans. MTV celebrates these most passionate consumers through its Fandom Awards, a rising star in its tent-pole portfolio, creating unique opportunities for its brand partners. Hear straight from Tumblr, MTV, Coca-Cola and Spredfast about their special Fandom activation.
Major marketers use online communities to listen to their customers and benefit from real-time feedback to improve their marketing decision-making. Hear from insurance/investment giant Transamerica about how it built an online community to get ongoing insights.
Demographics don't tell the whole story. The wealth of social data available to marketers today offers the opportunity to create highly specific content for highly specific audiences based on their social behavior.
Thanks to smartphones and click-to-call, phone calls are now among the most important conversion metrics for search advertising. Join click-to-call optimization experts from DialogTech and Optimizely to learn proven strategies top marketers use to drive calls and revenue from paid search.
Savvy marketers know that harnessing the power of email to create personalized, lasting brand impressions can yield some impressive results. Hear how brands like The Oxford American, Bob's Red Mill and Travel Oregon use email to deliver real value in real time to their followers, their fans and ultimately their customers.