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Events and Appearances

Ascend Digital Marketing Summit October 18-20, 2015

Conquer the digital marketing landscape. Ascend brings together the brightest minds in the industry to learn the strategies and tactics it takes to create successful, results-driven marketing campaigns. Taking place in Philadelphia, the 2-day event will feature practical insights and anecdotes to help you become the ultimate digital marketer.

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 Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.

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Adweek Webinar: Social Video Outlook - Where Advertising Is Heading in 2016 Thursday, September 10, 2015, Noon ET | 9 AM PT

Video advertising on Facebook, Instagram, YouTube and other social channels is changing the video landscape and impacting how digital ad dollars are earmarked. Marketers are asking how to stay ahead of the game: What should they be focusing on and what will their competitors be doing in social video over the coming year

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Digital Media Strategies USA September 10, 2015

What do advertisers really want? In this fireside discussion moderated by Adweek editor Lisa Granatstein, three senior advertising and agency executives will share honest perspectives on their relationships with digital media owners, exploring in-depth where they are encountering friction, where they are seeing value and what they would like to see change.

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Adweek Webinar: Programmatic TV Today - Finding Islands of Opportunity in the Stream Thursday, August 27, 2015, 1 PM ET | 10 AM PT

TV is going digital and agency media buyers need to understand the impact ad tech is having on their ability to target viewers of TV and streaming video. Get a high-level overview of the advanced TV landscape from Roku and The Trade Desk, including what media agencies can expect of programmatic video buying.

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Adweek Webinar: The Four Essential Truths of Real-Time Engagement - Nurturing Relevant Customer Interactions Available On-Demand (Originally Broadcast August 19, 2015)

"Inbound," "omnichannel," "interactive…" No matter what you call real-time customer engagement, you need a clear strategy to handle different types of interactions. Follow the four essential truths of real-time customer engagement to make your marketing campaigns as successful as you want them to be.

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Adweek Webinar: The Context of Search - How Brands Can Capitalize on Consumers' Zigzag Approach Available On-Demand (Originally Broadcast August 12, 2015)

Search isn't straightforward anymore. How consumers locate information often depends on what device they're using. Web browser? Mobile? App? Each platform has a different context. Marketers that understand these distinctions can craft strategies and campaigns that target based on where the customer is and address their behavior and engagement.

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Hear how three industry-leading retailers have deployed a data-driven, audience-first strategy to exceed campaign goals and reach customers at the moments that most influence their decisions. Learn from their experiences how to take control of your data to embrace the complexity of the customer journey and drive business results.

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Adweek Webinar: Powerful Pins - How Brands Succeed on Pinterest Available On-Demand (Originally Broadcast July 15, 2015)

No social channel or website combines ideas, intentions and inspirations quite like Pinterest. For brands, it presents an unprecedented opportunity to activate highly motivated consumers, shoppers and influencers. Find out the essentials of a winning Pinterest campaign.

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Adweek Webinar: Mapping the Mobile Journey - Identify the Moments That Matter Most to Consumers Available On-Demand (Originally Broadcast June 23, 2015)

Mobile has the ability to empower brands to follow their consumers along their purchase journey. But what points are most vital? And how do you connect the dots between mobile advertising, mobile consumers and their purchasing behavior?

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Adweek Webinar: The State of App Discovery in 2015 - Find and Target Your Ideal Mobile User Available On-Demand (Originally Broadcast June 10, 2015)

The battle between apps and the mobile web is over…and apps won. More than ever, marketers need to know how consumers are locating and using mobile applications, and what they need to do to keep fickle users interested. Get exclusive highlights from a new study on app discovery trends, plus practical insights on user acquisition and re-engagement techniques.

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Adweek Webinar: Are You Marketing to Consumers or Devices? Getting Past Omnichannel's Identity Crisis Available On-Demand (Originally Broadcast June 3, 2015)

Consumers expect great experiences across screens and in the physical world, but consistently and accurately identifying these slippery omnichannel shoppers remains a challenge for marketers.

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Adweek Webinar: Targeting Millennial Cord Cutters - Why Digital Video Is the Way to Reach This Generation Available On-Demand (Originally Broadcast May 27, 2015)

Millennials are a vast generation, skeptical of traditional advertising, and—in this era of cord-cutting—notoriously difficult to reach. With a goal of putting brand messages in front of this desirable demographic, some of the most forward-looking companies are engaging millennials via digital video.

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Adweek Webinar: The Rise of the Individual - Why the Best Marketing Goes Far Beyond Personalization to True Connection Available On-Demand (Originally Broadcast Wednesday, May 20, 2015)

True individualized campaigns take advantage of data-driven marketing to create intimate, highly tailored experiences mapped specifically against an individual's wants and needs.

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Adweek Webinar: Do Your Mobile Metrics Measure Up? New Industry Benchmarks for Mobile Campaign Measurement Available On-Demand (Originally Broadcast April 30, 2015)

Do your mobile ad campaigns really work? What metrics are you using? Are those metrics telling you what you truly need to know? It's time to look at your mobile return-on-ad-spend in terms of your offline sales lift. This webinar will premiere exciting new research and benchmarks based on nearly 100 mobile campaigns run and measured over the past two years.

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Adweek Webinar: Social Predicts Habits - How Shifting Consumer Preferences Come to Light Via Social Analytics Available On-Demand (Originally Broadcast April 22, 2015)

Social media sentiment can be the crystal ball to create actionable forecasts of what consumers will actually be spending their money on. Hear from Christian Buss, research analyst at Credit Suisse, about how he is using these analytics to determine which apparel and softline brands will be succeeding.

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Adweek Webinar: The Viewability Conundrum - What’s the Real Value of Being Seen? Available On-Demand (Originally Broadcast April 9, 2015)

Chances are you're paying for digital ad impressions that aren't viewable. But how many and what is it costing you? Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will discuss how a smart approach to viewability can drive better campaign results and optimize marketing ROI.

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Adweek Webinar: Measuring Omni-Channel Success - An Exclusive Look at a New Maturity Model for Marketers Available On-Demand (Originally Broadcast March 25, 2015)

Get a sneak peak at the findings of the upcoming Omni-Channel Maturity Model with guest speaker Rusty Warner, Forrester Research principal analyst, and Rashmi Vittal, Neustar's director of product marketing.

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Adweek Webinar: Game-Changing Millennial Marketing - A Playbook from Yum! Brands Available On-Demand (Originally Broadcast March 17, 2015)

Yum! Brands—operator of Taco Bell, KFC and Pizza Hut—knows a thing or two about engaging the elusive millennial audience through insights gleaned from social listening. Hear from Andrew Ashton, who leads The Social Hive at Yum! Brands, about how his company is reinventing marketing and winning big with millennials.

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Adweek Webinar: Reboot Your Social Strategy - Build Customer Relationships on Sites That Deliver Real Value Available On-Demand (Originally Broadcast March 5, 2015)

It's time for marketers to rebuild their social marketing strategies to keep pace with the shifting landscape. Join guest speaker Forrester Research analyst Nate Elliott and Livefyre CEO Jordan Kretchmer for a no-holds-barred discussion of how brands can optimize their social marketing strategies for long-term success.

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Adweek Webinar: Going Native - The Ins and Outs of Branded Content Available On-Demand (Originally Broadcast February 18, 2015)

It's no secret that brands are turning to native advertising—especially branded video—to drive awareness, engagement and ultimately sales. Find out more about best practices being used by leading companies that have gone native.

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Adweek Webinar: The Future of Branded Video - How Visual Content Engages and Excites the Consumer Available On-Demand (Originally Broadcast January 21, 2015)

Consumers like to watch. But what does it take to make a successful and engrossing branded video? Find out about great visual storytelling from Chad Koch, director of post-production for Condé Nast's The Scene, and Derick Rhodes, who produces branded videos at Shutterstock.

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