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Events and Appearances

2015 Mirren Live New York May 5 and 6, 2015

Join 400 of the best agencies in the business as CEOs, their management teams and new business teams take in 50+ speakers, in 35+ sessions, over 2 jam-packed days. This annual new business conference has sold-out since its inception 10 years ago.

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Do your mobile ad campaigns really work? What metrics are you using? Are those metrics telling you what you truly need to know? It's time to look at your mobile return-on-ad-spend in terms of your offline sales lift. This webinar will premiere exciting new research and benchmarks based on nearly 100 mobile campaigns run and measured over the past two years.

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Social media sentiment can be the crystal ball to create actionable forecasts of what consumers will actually be spending their money on. Hear from Christian Buss, research analyst at Credit Suisse, about how he is using these analytics to determine which apparel and softline brands will be succeeding.

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Adweek Webinar: The Viewability Conundrum - What’s the Real Value of Being Seen? Available On-Demand (Originally Broadcast April 9, 2015)

Chances are you're paying for digital ad impressions that aren't viewable. But how many and what is it costing you? Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will discuss how a smart approach to viewability can drive better campaign results and optimize marketing ROI.

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Adweek Webinar: Measuring Omni-Channel Success - An Exclusive Look at a New Maturity Model for Marketers Available On-Demand (Originally Broadcast March 25, 2015)

Get a sneak peak at the findings of the upcoming Omni-Channel Maturity Model with guest speaker Rusty Warner, Forrester Research principal analyst, and Rashmi Vittal, Neustar's director of product marketing.

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Adweek Webinar: Game-Changing Millennial Marketing - A Playbook from Yum! Brands Available On-Demand (Originally Broadcast March 17, 2015)

Yum! Brands—operator of Taco Bell, KFC and Pizza Hut—knows a thing or two about engaging the elusive millennial audience through insights gleaned from social listening. Hear from Andrew Ashton, who leads The Social Hive at Yum! Brands, about how his company is reinventing marketing and winning big with millennials.

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Adweek Webinar: Reboot Your Social Strategy - Build Customer Relationships on Sites That Deliver Real Value Available On-Demand (Originally Broadcast March 5, 2015)

It's time for marketers to rebuild their social marketing strategies to keep pace with the shifting landscape. Join guest speaker Forrester Research analyst Nate Elliott and Livefyre CEO Jordan Kretchmer for a no-holds-barred discussion of how brands can optimize their social marketing strategies for long-term success.

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Adweek Webinar: Going Native - The Ins and Outs of Branded Content Available On-Demand (Originally Broadcast February 18, 2015)

It's no secret that brands are turning to native advertising—especially branded video—to drive awareness, engagement and ultimately sales. Find out more about best practices being used by leading companies that have gone native.

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Adweek Webinar: The Future of Branded Video - How Visual Content Engages and Excites the Consumer Available On-Demand (Originally Broadcast January 21, 2015)

Consumers like to watch. But what does it take to make a successful and engrossing branded video? Find out about great visual storytelling from Chad Koch, director of post-production for Condé Nast's The Scene, and Derick Rhodes, who produces branded videos at Shutterstock.

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