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Events and Appearances

Adobe Summit 2016 March 20–24, 2016

Learn how to reach your customers — and really know them. Hear from marketing innovators, explore the latest tools and trends, and see how companies are using Adobe Marketing Cloud to gain deep insights into their customers, build personalized campaigns and better manage their content and assets. 

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Adweek Webinar: Why Creative Projects Fail - Top Five Lessons in Avoiding Disaster Wednesday, February 24, 2016, 1 PM ET | 10 AM PT

Are your eyes bigger than your budget? Have you wasted time and energy trying to make a bad idea work? Creative failure is often rooted in the same recurring problems. Find out how to recognize these issues and take pre-emptive steps to avoid catastrophe on your next big project.

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Adweek Webinar: When Marketing Meets Analytics - An Attribution Love Story Tuesday, February 9, 2016, 1 PM ET | 10 AM PT

Measurement and attribution are part of the perfect match between marketing and brand success. Join Forrester analyst Tina Moffett, Kantar Shopcom CEO Katie Casavant and Neustar's SVP of Strategy Jon Vein as they discuss the latest best practices for measurement and attribution in today's omnichannel world.

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Adweek Webinar: Content Strategies for Global Brands - Speaking Your Customer's Language Wednesday, February 3, 2016, 1 PM ET | 10 AM PT

For your content strategy to work, you need to be able to deliver personalized customer experiences worldwide. And that means being able to communicate in a language the consumer understands. Hear from experts representing each stage of the global marketing effort about what they're doing to execute successful content.

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American Magazine Media Conference 2016 February 1-2, 2016

Join 400 of the most influential people in the magazine media industry at AMMC 2016 to find out what's next up in magazine media and on the horizon for competitive and complementary industries. Experts, authorities, practitioners and strategists will headline conversations and keynotes on innovators and innovation offering up ideas and inspiration to grow your brand and business.

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Adweek Webinar: Improve Your Social Standing - Examining the Rise and Fall of Top Luxury Brands Available On-Demand (Originally Broadcast January 27, 2016)

Get the results of NetBase's just-released report on the world's top luxury brands as defined by consumers on social media. You'll learn how to apply these social listening techniques to capitalize on category insights in your industry and track competitors to know where they excel and where they fumble.

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Adweek Webinar: Fandom in the Social Age - Lessons in Millennial Engagement from Tumblr, MTV and Coca-Cola Available On-Demand (Originally Broadcast January 21, 2016)

Take advantage of the fervor of fans. MTV celebrates these most passionate consumers through its Fandom Awards, a rising star in its tent-pole portfolio, creating unique opportunities for its brand partners. Hear straight from Tumblr, MTV, Coca-Cola and Spredfast about their special Fandom activation.

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Adweek Webinar: Hear Your Customer's Voice - Using Real-Time, Ongoing Feedback to Perfect Your Marketing Strategies Available On-Demand (Originally Broadcast January 13, 2016)

Major marketers use online communities to listen to their customers and benefit from real-time feedback to improve their marketing decision-making. Hear from insurance/investment giant Transamerica about how it built an online community to get ongoing insights. 

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Adweek Webinar: Targeting Beyond Demographics - Using Social Data to Create Truly Customer-Centric Content Available On-Demand (Originally Broadcast December 15, 2015)

Demographics don't tell the whole story. The wealth of social data available to marketers today offers the opportunity to create highly specific content for highly specific audiences based on their social behavior.

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Adweek Webinar: Paid Search Strategies for Click-to-Call - Proven Tactics to Drive Calls and Sales in 2016 Available On-Demand (Originally Broadcast December 9, 2015)

Thanks to smartphones and click-to-call, phone calls are now among the most important conversion metrics for search advertising. Join click-to-call optimization experts from DialogTech and Optimizely to learn proven strategies top marketers use to drive calls and revenue from paid search.

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Adweek Webinar: Email Is Personal - Crafting Valuable Consumer Experiences and Lasting Brand Impressions Available On-Demand (Originally Broadcast December 3, 2015)

Savvy marketers know that harnessing the power of email to create personalized, lasting brand impressions can yield some impressive results. Hear how brands like The Oxford American, Bob's Red Mill and Travel Oregon use email to deliver real value in real time to their followers, their fans and ultimately their customers.

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Adweek Webinar: The Zigzag Search Journey - Insights from IDC's Study of Shifting Consumer Search Behavior Available On-Demand (Originally Broadcast November 17, 2015)

Catalyzed by the use of mobile, people are now searching across multiple resources and using different devices from multiple locations. YP commissioned IDC to better understand this zigzagging behavior. Get an overview of the findings.

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Adweek Webinar: Social Video Tips and Trends - Focus Your Sharable Content Strategy for Brand Success Thursday, November 12, 2015, 1 PM ET | 10 AM PT

How do top brands execute effective videos that capture their audiences' imaginations while remaining true to their brand positioning and reputation? Hear from Twitter, Anheuser-Busch InBev, Edelman Digital and Spredfast on what goes into a successful social video strategy.

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Adweek Webinar: Weak Links and Broken Promises - The Truth Behind Connecting Mobile Devices and Consumers Available On-Demand (Originally Broadcast November 5, 2015)

Consumers' rapid adoption of mobile devices and cross-device browsing has caught many marketers off guard. Join this practical and informative webinar to learn the various methods used to link devices to people and data. All presented in plain English; no advanced degrees required.

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Adweek Webinar: Cross-Device Cross-Examined - Make the Elusive Match Between Devices and Users Available On-Demand (Originally Broadcast October 28, 2015)

As mobile's role becomes more dominant, it has become harder for platforms, publishers and ad tech providers to target consumers as they move between devices. Join The Trade Desk and Adbrain for a candid discussion examining how brands can fully leverage the power of cross-device data.

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Adweek Webinar: The Ins and Outs of Instagram Available On-Demand (Originally Broadcast October 21, 2015)

On September 30, Instagram kicked its advertising program into high gear, opening its platform to all types of global advertisers and adding a suite of new products. As brands get in on the frenzy, it's time to figure out best practices for reaching and engaging Instagram's massively loyal 400-million-user base.

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Adweek Webinar: Seismic Shifts in the Shopper Journey - Digital Influence on the Path to Purchase Available On-Demand (Originally Broadcast October 6, 2015)

How does digital influence consumers' in-store shopping behavior? The purchase journey is as complex as ever, requiring different kinds of insight. Hear from Dr Pepper Snapple Group and Luth Research about how brands and advertisers can use digital insights to measure shifting consumer behavior.

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Adweek Webinar: Debunking Social Metrics - Get a Clearer Picture of Campaign Performance Available On-Demand (Originally Broadcast September 30, 2015)

 Social success is frequently measured in terms of shares and likes—metrics that appear useful on the surface, but fail to get at the real impact of a campaign. That's why astute brands are turning to richer social intelligence to get a clearer picture of performance and engagement.

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Adweek Webinar: The Hidden Value of Brand Reputation - Trends and Best Practices from Social Media Analytics Available On-Demand (Originally Broadcast September 23, 2015)

How companies approach brand reputation and measure its actual value is going through a major transformation. With social channels playing a bigger-than-ever role, thought leaders today are deploying advanced social listening to help increase brand value while reducing and managing risks to reputation.

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Adweek Webinar: Mobile Campaign Magic - Four Acquisition and Retention Strategies to Hit Your Marketing Goals Available On-Demand (Originally Broadcast September 16, 2015)

 Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.

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Adweek Webinar: Social Video Outlook - Where Advertising Is Heading in 2016 Thursday, September 10, 2015, Noon ET | 9 AM PT

Video advertising on Facebook, Instagram, YouTube and other social channels is changing the video landscape and impacting how digital ad dollars are earmarked. Marketers are asking how to stay ahead of the game: What should they be focusing on and what will their competitors be doing in social video over the coming year

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Adweek Webinar: Programmatic TV Today - Finding Islands of Opportunity in the Stream Available On-Demand (Originally Broadcast August 27, 2015)

TV is going digital and agency media buyers need to understand the impact ad tech is having on their ability to target viewers of TV and streaming video. Get a high-level overview of the advanced TV landscape from Roku and The Trade Desk, including what media agencies can expect of programmatic video buying.

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Adweek Webinar: The Four Essential Truths of Real-Time Engagement - Nurturing Relevant Customer Interactions Available On-Demand (Originally Broadcast August 19, 2015)

"Inbound," "omnichannel," "interactive…" No matter what you call real-time customer engagement, you need a clear strategy to handle different types of interactions. Follow the four essential truths of real-time customer engagement to make your marketing campaigns as successful as you want them to be.

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Adweek Webinar: The Context of Search - How Brands Can Capitalize on Consumers' Zigzag Approach Available On-Demand (Originally Broadcast August 12, 2015)

Search isn't straightforward anymore. How consumers locate information often depends on what device they're using. Web browser? Mobile? App? Each platform has a different context. Marketers that understand these distinctions can craft strategies and campaigns that target based on where the customer is and address their behavior and engagement.

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Hear how three industry-leading retailers have deployed a data-driven, audience-first strategy to exceed campaign goals and reach customers at the moments that most influence their decisions. Learn from their experiences how to take control of your data to embrace the complexity of the customer journey and drive business results.

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Adweek Webinar: Powerful Pins - How Brands Succeed on Pinterest Available On-Demand (Originally Broadcast July 15, 2015)

No social channel or website combines ideas, intentions and inspirations quite like Pinterest. For brands, it presents an unprecedented opportunity to activate highly motivated consumers, shoppers and influencers. Find out the essentials of a winning Pinterest campaign.

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Adweek Webinar: Mapping the Mobile Journey - Identify the Moments That Matter Most to Consumers Available On-Demand (Originally Broadcast June 23, 2015)

Mobile has the ability to empower brands to follow their consumers along their purchase journey. But what points are most vital? And how do you connect the dots between mobile advertising, mobile consumers and their purchasing behavior?

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Adweek Webinar: The State of App Discovery in 2015 - Find and Target Your Ideal Mobile User Available On-Demand (Originally Broadcast June 10, 2015)

The battle between apps and the mobile web is over…and apps won. More than ever, marketers need to know how consumers are locating and using mobile applications, and what they need to do to keep fickle users interested. Get exclusive highlights from a new study on app discovery trends, plus practical insights on user acquisition and re-engagement techniques.

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Adweek Webinar: Global Mobile 2016 - Why We're at the Worldwide Tipping Point for the Mobile Economy Wednesday, February 17, 2016, 1 PM ET | 10 AM PT

Mobile is at the global tipping point. Get an exclusive look at TUNE's Global Mobile 2016 report and find out why this is the year mobile becomes the essential communications tool not just for developed nations, but for all of humanity. 

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