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Events and Appearances

M2Moms—Marketing to Moms Conference October 4-5, 2016

M2Moms is the world's premier conference on marketing to moms. The M2Moms program features keynotes, general sessions, workshops, receptions and special events.

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Marketing to Generation Z Conference July 20, 2016

A one day drill down on the massive, emerging marking that will drive purchasing for the next twenty years. 

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Adweek Webinar: Tune in to Addressable TV Wednesday, July 13, 2016, 1 PM ET | 10 AM PT

Through addressable advertising technology, TV can now deliver many of the benefits typically associated with digital—more granular targeting and the ability to tie ad exposure to results. But where exactly does addressable TV fit in a typical media buy?

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Standing out in today's stuffed-to-the-brim inboxes can be incredibly tough. And getting people to actually open and engage with your emails? That's a beast. See how top-performing campaigns are using segmentation techniques to deliver relevant, engaging experiences via email.

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Adweek Webinar: Is Full-Funnel the Holy Grail of Analytics? Wednesday, June 22, 2016, 1 PM ET | 10 AM PT

As spending on mobile ads has exploded, so has the demand for campaign accountability. Learn about the vital role full-funnel analytics play in painting a detailed picture of mobile and cross-screen campaign success.

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Typographics 2016 June 13-23, 2016

Typographics is devoted to contemporary typography, with talks, work­shops and tours focusing on where typography is today and where its future may lie. The main event will take place at The Cooper Union's Great Hall on June 16 and 17.

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Adweek Webinar: How Social Goes Viral - An In-Depth Look at a Top Smartphone Campaign Available On-Demand (Originally Broadcast June 14, 2016)

When a major smartphone manufacturer used a top rap star and a popular catch phrase in its new product videos, everyone knew what they were after: viral victory. But what had the biggest impact on the success of this campaign—celebrity endorsement or good creative?

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Adweek Webinar: Audience Targeting with Facebook Topic Data Available On-Demand (Originally Broadcast June 7, 2016)

A growing number of agencies and brands are adding a new tool to their social stack: Facebook topic data, insights from an aggregated, anonymized analysis of the billions of interactions from consumers on Facebook. Find out how it is being leveraged for creative, media planning and product development.

 

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Adweek Webinar: The Irrational Path to Purchase Available On-Demand (Originally Broadcast June 1, 2016)

Hear from renowned behavioral economist Dan Ariely, Adweek's guest speaker for this webinar, about the context of the customer journey and how it impacts decisions. Author of the best-selling Predictably Irrational, Ariely has been researching human behavior and the unpredictability of decision-making for more than two decades.

 

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Adweek Webinar: Paid Search for a Multi-Device World - New Rules to Drive Clicks, Calls and Customers Available On-Demand (Originally Broadcast May 25, 2016)

The rules for optimizing conversions from paid search have changed. In today's mobile-first world, you must adopt new ad formats, bidding and targeting strategies, and attribution and optimization technologies to drive clicks, calls and customers.

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Adweek Webinar: A Social TV Playbook - How FOX News, the NBA and Twitter Go Big on the Second Screen Available On-Demand (Originally Broadcast May 19, 2016)

From big games to breaking news, major televised events amplify their urgency and importance by quickly becoming the top social media trending topics. But the second screen is no longer just a place for the real-time water cooler conversation. It's where people go for of-the-moment feeds of video clips and news.

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Adweek Webinar: When Your Brand Is in Crisis - How to Track Reputation Repair on Social Media Available On-Demand (Originally Broadcast May 10, 2016)

A crisis like a health scare or a false rumor can quickly take down a successful brand. But its possible to weather these kinds of troubles. Using social listening strategies, brands can contain the crisis, prevent the spread of misinformation and minimize the impact to the bottom line.

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Adweek Webinar: Tracking the Path to Purchase - Insights from the Auto, Computer and Travel Industries Available On-Demand (Originally Broadcast May 3, 2016)

What do you really know about the consumer's path to purchase? Disrupted by mobile and digital channels, today's shoppers exhibit decidedly different behaviors than they did just a couple of years ago. Join Luth Research for a fresh perspective of how consumers are shopping in the omnichannel world. 

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Adweek Webinar: Big Data at the Upfronts - What Are You Doing to Optimize Your TV Buys? Available On-Demand (Originally Broadcast April 27, 2016)

Like it or not, your TV ad dollars aren't delivering the way they used to. But looking to this year's upfronts, media buyers and brands have options: the next generation of ad tech promises to reach TV audiences more effectively. Spoiler alert: It's all about the data.

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Adweek Webinar: From Store Visits to Audience Insights - Getting the Most from Your Mobile Campaigns Available On-Demand (Originally Broadcast April 21, 2016)

It's not enough to use data, analytics and insights to inform your mobile strategy. To be truly effective, you need a clear understanding of the consumer journey. Tracking store visits at the individual store level is essential to mobile and offline attribution and can provide actionable insights.

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Adweek Webinar: Native Advertising Best Practices - How to Scale Your Campaign Through Programmatic Available On-Demand (Originally Broadcast April 19, 2016)

As advertisers and publishers turn to native advertising as a valuable alternative to digital display, they're being challenged to maximize the influence and distribution of their premium content-driven campaigns. Get an overview of best practices for using programmatic native solutions. 

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Adweek Webinar: Location Fails - Five Major Mistakes Made by Mobile Advertisers Available On-Demand (Originally Broadcast April 13, 2016)

Marketers see location-based mobile advertising as the Holy Grail of targeting. But that doesn't mean they're doing it right. Find out the five most common mistakes marketers make when leveraging location in mobile advertising…and how to fix them.

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Customers demand content that is personal, contextual and available across a range of channels and devices—creating a deluge of offers and information to produce. Optimizing the content creation process can help maximize your marketing team's productivity.

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Adweek Webinar: The Care and Feeding of Freelancers - Why Top Media Brands Are Embracing On-Demand Talent Networks Available On-Demand (Originally Broadcast March 30, 2016)

A growing number of organizations are turning to on-demand networks of freelance professionals. The goal? Streamline the process, reduce the barriers to finding the best talent and ensure that the right freelancer is matched to the right project.

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Adweek Webinar: Engagement Is the New Acquisition - Get More Out of Your Mobile App Marketing Available On-Demand (Originally Broadcast March 23, 2016)

How valuable are mobile app customers? Recent analysis found that customers who have a company's mobile app are worth twice as much as its loyalty club members. So what are you doing to win them, understand them, engage them and serve them via mobile?

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Adweek Webinar: Social Adds Pizzazz - How Sock Star Stance Got in on Kia's Big Game Ad Available On-Demand (Originally Broadcast March 15, 2016)

Fast-growing lifestyle brand Stance is making noise with its bold, daring socks...including a cameo in Kia's high-profile Big Game ad. Its secret? Using social audiences as a competitive advantage. 

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Adweek Webinar: A Better Customer Experience - Where MarTech and AdTech Meet for Performance Advertising Success Available On-Demand (Originally Broadcast March 10, 2016)

Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. But many aren't taking full advantage of the information they have access to. Enter the Data Management Platform (DMP).

 

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Adweek Webinar: Why People Block Ads - Premium Content May Be at Risk Available On-Demand (Originally Broadcast March 8, 2016)

Free content depends on advertising, but the widespread adoption of ad blockers hurts publishers' ability to maintain this business model. It's time for media professionals to start taking action. Start by asking what motivates users to install ad blockers in the first place.

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Adweek Webinar: Capture the Full Conversation - Using Deep Social Listening to Uncover Valuable Consumer Insights Available On-Demand (Originally Broadcast Wednesday, March 2, 2016)

Many marketers believe that brand mentions and sentiment are sufficient in social listening. But the full conversation includes context, post attribution, interactions and more. Take a deep dive into what you need to complete the customer picture.

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Adweek Webinar: Why Creative Projects Fail - Top Five Lessons in Avoiding Disaster Available On-Demand (Originally Broadcast February 24, 2016)

Are your eyes bigger than your budget? Have you wasted time and energy trying to make a bad idea work? Creative failure is often rooted in the same recurring problems. Find out how to recognize these issues and take pre-emptive steps to avoid catastrophe on your next big project.

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Adweek Webinar: Global Mobile 2016 - Why We're at the Worldwide Tipping Point for the Mobile Economy Available On-Demand (Originally Broadcast February 17, 2016)

Mobile is at the global tipping point. Get an exclusive look at TUNE's Global Mobile 2016 report and find out why this is the year mobile becomes the essential communications tool not just for developed nations, but for all of humanity. 

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Adweek Webinar: When Marketing Meets Analytics - An Attribution Love Story Tuesday, February 9, 2016, 1 PM ET | 10 AM PT

Measurement and attribution are part of the perfect match between marketing and brand success. Join Forrester analyst Tina Moffett, Kantar Shopcom CEO Katie Casavant and Neustar's SVP of Strategy Jon Vein as they discuss the latest best practices for measurement and attribution in today's omnichannel world.

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Adweek Webinar: Content Strategies for Global Brands - Speaking Your Customer's Language Wednesday, February 3, 2016, 1 PM ET | 10 AM PT

For your content strategy to work, you need to be able to deliver personalized customer experiences worldwide. And that means being able to communicate in a language the consumer understands. Hear from experts representing each stage of the global marketing effort about what they're doing to execute successful content.

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Adweek Webinar: Improve Your Social Standing - Examining the Rise and Fall of Top Luxury Brands Available On-Demand (Originally Broadcast January 27, 2016)

Get the results of NetBase's just-released report on the world's top luxury brands as defined by consumers on social media. You'll learn how to apply these social listening techniques to capitalize on category insights in your industry and track competitors to know where they excel and where they fumble.

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Adweek Webinar: Fandom in the Social Age - Lessons in Millennial Engagement from Tumblr, MTV and Coca-Cola Available On-Demand (Originally Broadcast January 21, 2016)

Take advantage of the fervor of fans. MTV celebrates these most passionate consumers through its Fandom Awards, a rising star in its tent-pole portfolio, creating unique opportunities for its brand partners. Hear straight from Tumblr, MTV, Coca-Cola and Spredfast about their special Fandom activation.

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Adweek Webinar: Hear Your Customer's Voice - Using Real-Time, Ongoing Feedback to Perfect Your Marketing Strategies Available On-Demand (Originally Broadcast January 13, 2016)

Major marketers use online communities to listen to their customers and benefit from real-time feedback to improve their marketing decision-making. Hear from insurance/investment giant Transamerica about how it built an online community to get ongoing insights. 

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Adweek Webinar: Targeting Beyond Demographics - Using Social Data to Create Truly Customer-Centric Content Available On-Demand (Originally Broadcast December 15, 2015)

Demographics don't tell the whole story. The wealth of social data available to marketers today offers the opportunity to create highly specific content for highly specific audiences based on their social behavior.

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Adweek Webinar: Paid Search Strategies for Click-to-Call - Proven Tactics to Drive Calls and Sales in 2016 Available On-Demand (Originally Broadcast December 9, 2015)

Thanks to smartphones and click-to-call, phone calls are now among the most important conversion metrics for search advertising. Join click-to-call optimization experts from DialogTech and Optimizely to learn proven strategies top marketers use to drive calls and revenue from paid search.

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Adweek Webinar: Email Is Personal - Crafting Valuable Consumer Experiences and Lasting Brand Impressions Available On-Demand (Originally Broadcast December 3, 2015)

Savvy marketers know that harnessing the power of email to create personalized, lasting brand impressions can yield some impressive results. Hear how brands like The Oxford American, Bob's Red Mill and Travel Oregon use email to deliver real value in real time to their followers, their fans and ultimately their customers.

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