Events and Appearances
Digital Media Strategies USA is a three-day, content-driven conference that addresses the key strategic challenges behind developing a profitable and sustainable media business today. It brings together over 250 CEOs and senior media leaders, along with senior advertising and agency executives, to engage in honest discussion about their day-to-day challenges.
No social channel or website combines ideas, intentions and inspirations quite like Pinterest. For brands, it presents an unprecedented opportunity to activate highly motivated consumers, shoppers and influencers. Find out the essentials of a winning Pinterest campaign.
Mobile has the ability to empower brands to follow their consumers along their purchase journey. But what points are most vital? And how do you connect the dots between mobile advertising, mobile consumers and their purchasing behavior?
The battle between apps and the mobile web is over…and apps won. More than ever, marketers need to know how consumers are locating and using mobile applications, and what they need to do to keep fickle users interested. Get exclusive highlights from a new study on app discovery trends, plus practical insights on user acquisition and re-engagement techniques.
Consumers expect great experiences across screens and in the physical world, but consistently and accurately identifying these slippery omnichannel shoppers remains a challenge for marketers.
Millennials are a vast generation, skeptical of traditional advertising, and—in this era of cord-cutting—notoriously difficult to reach. With a goal of putting brand messages in front of this desirable demographic, some of the most forward-looking companies are engaging millennials via digital video.
True individualized campaigns take advantage of data-driven marketing to create intimate, highly tailored experiences mapped specifically against an individual's wants and needs.
Do your mobile ad campaigns really work? What metrics are you using? Are those metrics telling you what you truly need to know? It's time to look at your mobile return-on-ad-spend in terms of your offline sales lift. This webinar will premiere exciting new research and benchmarks based on nearly 100 mobile campaigns run and measured over the past two years.
Social media sentiment can be the crystal ball to create actionable forecasts of what consumers will actually be spending their money on. Hear from Christian Buss, research analyst at Credit Suisse, about how he is using these analytics to determine which apparel and softline brands will be succeeding.
Chances are you're paying for digital ad impressions that aren't viewable. But how many and what is it costing you? Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will discuss how a smart approach to viewability can drive better campaign results and optimize marketing ROI.
Get a sneak peak at the findings of the upcoming Omni-Channel Maturity Model with guest speaker Rusty Warner, Forrester Research principal analyst, and Rashmi Vittal, Neustar's director of product marketing.
Yum! Brands—operator of Taco Bell, KFC and Pizza Hut—knows a thing or two about engaging the elusive millennial audience through insights gleaned from social listening. Hear from Andrew Ashton, who leads The Social Hive at Yum! Brands, about how his company is reinventing marketing and winning big with millennials.
It's time for marketers to rebuild their social marketing strategies to keep pace with the shifting landscape. Join guest speaker Forrester Research analyst Nate Elliott and Livefyre CEO Jordan Kretchmer for a no-holds-barred discussion of how brands can optimize their social marketing strategies for long-term success.
It's no secret that brands are turning to native advertising—especially branded video—to drive awareness, engagement and ultimately sales. Find out more about best practices being used by leading companies that have gone native.
Consumers like to watch. But what does it take to make a successful and engrossing branded video? Find out about great visual storytelling from Chad Koch, director of post-production for Condé Nast's The Scene, and Derick Rhodes, who produces branded videos at Shutterstock.