Events and Appearances
Demographics don't tell the whole story. The wealth of social data available to marketers today offers the opportunity to create highly specific content for highly specific audiences based on their social behavior.
Thanks to smartphones and click-to-call, phone calls are now among the most important conversion metrics for search advertising. Join click-to-call optimization experts from DialogTech and Optimizely to learn proven strategies top marketers use to drive calls and revenue from paid search.
Savvy marketers know that harnessing the power of email to create personalized, lasting brand impressions can yield some impressive results. Hear how brands like The Oxford American, Bob's Red Mill and Travel Oregon use email to deliver real value in real time to their followers, their fans and ultimately their customers.
Catalyzed by the use of mobile, people are now searching across multiple resources and using different devices from multiple locations. YP commissioned IDC to better understand this zigzagging behavior. Get an overview of the findings.
How do top brands execute effective videos that capture their audiences' imaginations while remaining true to their brand positioning and reputation? Hear from Twitter, Anheuser-Busch InBev, Edelman Digital and Spredfast on what goes into a successful social video strategy.
Consumers' rapid adoption of mobile devices and cross-device browsing has caught many marketers off guard. Join this practical and informative webinar to learn the various methods used to link devices to people and data. All presented in plain English; no advanced degrees required.
As mobile's role becomes more dominant, it has become harder for platforms, publishers and ad tech providers to target consumers as they move between devices. Join The Trade Desk and Adbrain for a candid discussion examining how brands can fully leverage the power of cross-device data.
On September 30, Instagram kicked its advertising program into high gear, opening its platform to all types of global advertisers and adding a suite of new products. As brands get in on the frenzy, it's time to figure out best practices for reaching and engaging Instagram's massively loyal 400-million-user base.
How does digital influence consumers' in-store shopping behavior? The purchase journey is as complex as ever, requiring different kinds of insight. Hear from Dr Pepper Snapple Group and Luth Research about how brands and advertisers can use digital insights to measure shifting consumer behavior.
Social success is frequently measured in terms of shares and likes—metrics that appear useful on the surface, but fail to get at the real impact of a campaign. That's why astute brands are turning to richer social intelligence to get a clearer picture of performance and engagement.
How companies approach brand reputation and measure its actual value is going through a major transformation. With social channels playing a bigger-than-ever role, thought leaders today are deploying advanced social listening to help increase brand value while reducing and managing risks to reputation.
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
Video advertising on Facebook, Instagram, YouTube and other social channels is changing the video landscape and impacting how digital ad dollars are earmarked. Marketers are asking how to stay ahead of the game: What should they be focusing on and what will their competitors be doing in social video over the coming year
TV is going digital and agency media buyers need to understand the impact ad tech is having on their ability to target viewers of TV and streaming video. Get a high-level overview of the advanced TV landscape from Roku and The Trade Desk, including what media agencies can expect of programmatic video buying.
"Inbound," "omnichannel," "interactive…" No matter what you call real-time customer engagement, you need a clear strategy to handle different types of interactions. Follow the four essential truths of real-time customer engagement to make your marketing campaigns as successful as you want them to be.
Search isn't straightforward anymore. How consumers locate information often depends on what device they're using. Web browser? Mobile? App? Each platform has a different context. Marketers that understand these distinctions can craft strategies and campaigns that target based on where the customer is and address their behavior and engagement.
Hear how three industry-leading retailers have deployed a data-driven, audience-first strategy to exceed campaign goals and reach customers at the moments that most influence their decisions. Learn from their experiences how to take control of your data to embrace the complexity of the customer journey and drive business results.
No social channel or website combines ideas, intentions and inspirations quite like Pinterest. For brands, it presents an unprecedented opportunity to activate highly motivated consumers, shoppers and influencers. Find out the essentials of a winning Pinterest campaign.
Mobile has the ability to empower brands to follow their consumers along their purchase journey. But what points are most vital? And how do you connect the dots between mobile advertising, mobile consumers and their purchasing behavior?
The battle between apps and the mobile web is over…and apps won. More than ever, marketers need to know how consumers are locating and using mobile applications, and what they need to do to keep fickle users interested. Get exclusive highlights from a new study on app discovery trends, plus practical insights on user acquisition and re-engagement techniques.
Consumers expect great experiences across screens and in the physical world, but consistently and accurately identifying these slippery omnichannel shoppers remains a challenge for marketers.
Millennials are a vast generation, skeptical of traditional advertising, and—in this era of cord-cutting—notoriously difficult to reach. With a goal of putting brand messages in front of this desirable demographic, some of the most forward-looking companies are engaging millennials via digital video.
True individualized campaigns take advantage of data-driven marketing to create intimate, highly tailored experiences mapped specifically against an individual's wants and needs.
Do your mobile ad campaigns really work? What metrics are you using? Are those metrics telling you what you truly need to know? It's time to look at your mobile return-on-ad-spend in terms of your offline sales lift. This webinar will premiere exciting new research and benchmarks based on nearly 100 mobile campaigns run and measured over the past two years.
Social media sentiment can be the crystal ball to create actionable forecasts of what consumers will actually be spending their money on. Hear from Christian Buss, research analyst at Credit Suisse, about how he is using these analytics to determine which apparel and softline brands will be succeeding.
Chances are you're paying for digital ad impressions that aren't viewable. But how many and what is it costing you? Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will discuss how a smart approach to viewability can drive better campaign results and optimize marketing ROI.
Get a sneak peak at the findings of the upcoming Omni-Channel Maturity Model with guest speaker Rusty Warner, Forrester Research principal analyst, and Rashmi Vittal, Neustar's director of product marketing.
Yum! Brands—operator of Taco Bell, KFC and Pizza Hut—knows a thing or two about engaging the elusive millennial audience through insights gleaned from social listening. Hear from Andrew Ashton, who leads The Social Hive at Yum! Brands, about how his company is reinventing marketing and winning big with millennials.