ELEVATE: Publishing

About

November 1, 2017
NeueHouse Madison Square
New York, NY

EVENT FULL

 

Be part of the conversation that will ELEVATE the industry.

As new platforms emerge, publishers must constantly evolve to anticipate the various ways their users want to watch, read and share content.

At the same time, brands have become increasingly more likely to bypass traditional marketing channels and go directly to the consumer.

How do publishers stay relevant as distribution platforms continue to evolve? How is technology driving how we consume content? And how can advertisers ensure their brands are in a safe environment?

Let’s tackle what it means to be a publisher in 2018.

 

Why Attend?

The inaugural ELEVATE summit will bring together key media industry stakeholders to discuss the evolution of their businesses.

 

Agenda to include:

  • Tips for taking on consultancies
  • How to create addictive, engaging content
  • Video strategies that pay off
  • Why political coverage is a publisher’s dream and nightmare
  • How to stand the test of time and technology

 

Attendee benefits:

  • Networking and sharing knowledge with the industry’s leading minds in an intimate setting
  • Best-in-class curated content including keynote presentations, panel discussions and one-on-one conversations
  • Learning best practices and emerging tactics to incorporate into your own business strategies
  • Being part of the conversation among the people moving the industry forward

Schedule

9:00a-10:00a
Registration & Breakfast
10:00a-10:15a
Chairman Remarks & Welcome
10:15a-10:45a
Q&A: How to Grow Your Business In a 24/7 News Cycle
Q&A session with Martin Clarke, Publisher, Daily Mail, and Chris Ariens, TV and Media Editor, Adweek
10:50a-11:10a
Header Bidding and Wrappers: One-on-One with Condé Nast and PubMatic
Header bidding has usurped the old waterfall system as the primary technique publishers use to maximize both the pricing and sell-through rate of their inventory. Moving away from the former daisy-chain system, header bidding, and now wrapper solutions, have become a central component to publishers’ revenue strategies. Join Jaan Janes, Regional VP, Customer Success at PubMatic and Evan Adlman, VP of Programmatic at Condé Nast, as they discuss the publisher’s set-up of header bidding and wrappers, the objectives in moving towards a wrapper, why Condé Nast values this technology and what the industry needs next.
11:10a-11:20a
Break
11:20a-12:00p
Panel 1: Is the Pivot to Video Paying Off for Publishers?
As bandwidth was improving and smartphones were getting even smarter, traditional publishers began pivoting to video production. From Yahoo’s Screen to Condé Nast’s Scene to Time Inc.’s Daily Cut, text-centric publishers invested in video studios and programming. Advertisers are expected to spend $15.4 billion on video ads next year, according to eMarketer, but with so much video inventory, consumers are overwhelmed and traffic is leveling off. So what’s a publisher to do? And what does it mean to be a publisher today?

Panelists:

  • Troy Young, President, Hearst Magazines Digital Media
  • Regina Buckley, Senior Vice President, Digital Business Development and Business Operations and Brand General Manager, Lifestyle, Time Inc.
  • Andrew Golis, General Manager, Vox
  • Croi McNamara, SVP of Programming, Condé Nast Entertainment
  • Callie Schweitzer, CCO, Thrive Global

Moderator: Sami Main, Staff Writer, Adweek

12:05p-12:25p
Publishing in the 21st Century: a fireside chat about Audiences, AI and Advertisers
Speaker: Jed Hartman, Chief Revenue Officer, The Washington Post
A conversation with Steven Wolfe Pereira, Chief Marketing and Communications Officer, Quantcast
12:30p-12:55p
Fireside Chat: How Teen Vogue Found Its Voice
Launched in 2003, Condé Nast’s Teen Vogue has recently undergone a radical transformation. Over the past year and a half, under the leadership of new editor in chief Elaine Welteroth, the magazine has shifted its focus from fashion and beauty to larger cultural topics like politics, gender, race and LGBT issues. Thanks to these changes, Teen Vogue has become an important part of the cultural conversation and successfully given the magazine new life as “the woke girl’s bible.”

Speaker: Elaine Welteroth, Editor in chief, Teen Vogue
An interview with Kristina Monllos, Senior Editor, Adweek

1:00p-2:00p
Lunch
2:00p-2:40p
Panel 2: How Publishers Are Embracing the Consultancy Model
As publishers look for revenue sources outside of advertising, some forward-thinking media companies are leaning into new business models that offer consultancy-like insights and services in addition to the usual branded content. We’ll sit down with five executives from companies making the transition into consulting—including Bloomberg, The New York Times and Refinery29—to discuss the opportunities and challenges publishers can expect as they enter the new space.

Panelists:

  • Eli Pakier, Executive Director of Strategy at Bloomberg Media
  • Spencer Baim, founder of Virtue and chief strategy officer at Vice
  • Amy Emmerich, Chief Content Officer, Refinery29
  • Sebastian Tomich, SVP of Advertising and Innovation, T Brand Studio
  • Anja Winikka, Director of Education and Innovation, XO Group

Moderator: Lauren Johnson, Senior Editor, Technology, Adweek

3:05p-3:15p
Break
3:15p-4:00p
From Publisher to Icon: A Conversation With Media Visionary Martha Stewart
After a day of insights on how publishers are raising their game in the age of digital disruption, we’ll hear from one of the most successful publishers ever on how she’s stood the test of time and technology. Martha Stewart will share her journey from publisher to icon.

An interview with Lisa Granatstein, Editor, VP, Content and Events
4:00pm-6:00pm
Cocktail Reception

Sponsor

Venue

NeueHouse Madison Square

110 East 25th Street, New York, NY 10010

neuehouse.com

Contact

Still have questions? Contact the Adweek Events team or submit the form below.

Danny Wright

Managing Partner – Awards, Honors & Events

Danny.Wright@adweek.com

212.493.4143

 

Jemima Mendenhall

Manager – Awards, Honors and Events

Jemima.Mendenhall@adweek.com

917-258-0376