Waitlist AboutFeatured Speakers ScheduleWhy Brandweek?Passes PartnersVenueContact MENUNovember 3-6, 2019 Palm Springs, CA LIMITED PASSES REMAINING AND TICKET SALES END IN Days Hours Minutes Seconds WaitlistFeatured Speakers WaitlistSchedule Nov. 3 Kick-off Nov. 4State of the Industry Nov. 5Future-Proofing Nov. 6 Activate 12:00-5:00pmRegistration and Check inSouth Foyer/South Counter 5:00-7:00pmWelcome ReceptionOasis Pool 7:00-9:00pmBrave Software Networking After-PartyBlue Star Lounge and Fire PitsJoin Brave Software for specially selected cocktails, first come first served. 6:00-8:00amMorning Wellness ActivitiesSprings PoolRethink your health, join Adweek and the Health Enhancement Co. (HEC) by taking a beat, calming the brain chatter and focus on your wellbeing. Stop by the Springs Pool and pop into the Destress Lounge where you can experience a multitude of wellbeing options. Acupuncture, Movement, Meditation, Aromatherapy, Yogatation, Hydration, and Sound Bath at The Point. 6:30-8:30amBrandweek Golf InvitationalElevate your Brandweek experience by competing against your industry peers and colleagues for bragging rights and prizes. All tournament activities are planned around Brandweek content, with plenty of time for you to get off the green and into the swing of content. Presented by Google. RSVP to attend. 7:30-8:30amTrue Trailblazers BreakfastSan Jacinto BallroomLeading the charge of cultural change is not easy. It takes a true trailblazer to earn a seat at the table, someone willing to challenge standards and break boundaries. Join this personal conversation on perseverance, inclusivity and leadership. Presented by First Media. Special Breakfast Session - RSVP to attend.Sharon RechterPresident and Head of Business Development, First MediaAlegra O'HareSenior Vice President, Chief Marketing Officer, Gap, GAPStephanie PaterikExecutive Editor, Adweek 7:30-8:45amBreakfast and RegistrationSprings Terrace 9:00amOpening RemarksMain Stage: Springs BallroomDanny WrightChief Brand Officer, AdweekJeff LitvackChief Executive Officer, Adweek 9:00-9:20amMarketing ‘For All’ Drives Results for TargetMain Stage: Springs BallroomRick Gomez, Target’s chief marketing and digital officer, shares how he’s empowering his team to think differently about content and programs so the retailer can better serve all of the guests who shop at Target.Rick GomezExecutive Vice President, Chief Marketing and Digital Officer, Target 9:25-9:45amDoing Well by Being GoodMain Stage: Springs BallroomChobani has earned widespread acclaim as a mission-based, values driven brand - transforming the food system in the process, while setting a new standard of the responsibility of business in this day and age. What are the key elements and challenges in creating a guiding philosophy that incentivizes employees, lifts up communities and earns customer loyalty? Chobani’s President Peter McGuinness joins Adweek to unveil how to uniquely approach marketing, giving back, product innovation and being authentic in consumer engagement.Peter McGuinnessPresident, Chobani 9:50-10:05amDisney Presents: Bold “ISH” StorytellingMain Stage: Springs BallroomKarey Burke, President of ABC Entertainment and Anthony Anderson, an actor, comedian, writer, and game show host moderated by Lisa Valentino, EVP of Client & Brand Solutions for Disney Advertising Sales, will discuss what it takes to build franchises, offering best in class content that appeals to a wide audience base. The hugely successful sitcom Black-ish and its spin-offs, Grown-ish and Mixed-ish will be a focal point of this discussion. Anthony AndersonEmmy and Golden Globe nominated Actor, Executive Producer, Advocate and PhilanthropistLisa ValentinoExecutive Vice President, Client and Brand Solutions, Disney Advertising SalesKarey BurkePresident, ABC Entertainment 10:10-10:30amBuilding Brand Truths in Times Of Fake NewsMain Stage: Springs BallroomDemand for brand transparency, authenticity and even traceability is becoming de rigueur from today’s empowered but time-challenged consumers. Yet with no arbiter of fact versus fiction in social and even traditional media, fierce competition to differentiate, and aggressive competitors making spurious claims, getting fact-based information to consumers has become especially challenging. Belvedere Vodka CEO Rodney Williams will share experiences from managing through these dynamics.Rodney WilliamsPresident and Chief Executive Officer, Belvedere Vodka 10:35-10:50amHave You Heard What’s Happening in Audio?Main Stage: Springs BallroomIn this era of tech disruption and changing consumer behavior, audio’s role in the way we communicate, consume content and navigate daily life is changing. These shifts are ushering in new creative possibilities – from audio-driven experiences to multi-sensory ones where visual and audio strategies have to interplay in new ways. Learn about how the audio landscape is changing today, where it’s headed and why brands should prepare.Gina GarrubboPresident and Chief Executive Officer, National Public Media 10:55-11:15amOrchestrating Marketing Transformations that Propel the BusinessMain Stage: Springs BallroomTo grow you must evolve, and to evolve you must transform. Hear from Hilton Chief Marketing Officer Kellyn Smith Kenny on how she’s propelling this iconic brand into the future. Learn how you can move quickly, embrace data and harness technology to stand out in today’s dynamic landscape.Kellyn Smith KennyGlobal Chief Marketing Officer, Hilton Worldwide 11:15-11:45amNetworking Coffee BreakDelegate Lounge: Sinatra Ballroom 11:45-12:45pmInnovators SymposiumAt this stage of the programming, attendees will have the opportunity to join one of our intimate breakout rooms for interactive, roundtable discussions on timely marketing trends and topics. Attendees are encouraged to contribute thoughts, ask questions and learn from their peers in these mini-symposiums.The Shift to Brand ExperiencesRoom A - IBM Watson Advertising StageWith consumers’ increased focus and demand for experiences – whether in-store, online or overall brand interactions – this symposium will take us through the data behind the shift and how its changing the landscape, along with several powerful case studies on brands who are setting the bar high.Bonin BoughChief Growth Officer, Bonin VenturesTrina ChanHead of Partnerships, Museum of Ice CreamLeveraging TikTok and Emerging Social Channels AuthenticallyRoom B - WarnerMedia StageWith more than one billion active users each month, social apps like TikTok are beckoning brands and advertisers with the promise of incredible reach. But to actually appeal to its users authentically is still the challenge at hand.Tressie LiebermanVice President, Digital and Off-Premise, ChipotleThe New Wave of Influencer Marketing and How Brands Can Stay AfloatRoom C - QualtricsXM StageIs Influencer Marketing still a viable strategy or on its way out? We’ll explore and discuss what’s working, what’s not and what’s possible when it comes to Influencer marketing to inspire new thinking and creative approaches.Jasmine AthertonHead of Social Content, Delta Air LinesBridging the Gap Between Brand Engagement and PerformanceRoom D - Disney Advertising Sales StageAs the spend on experiential marketing rises, so does the expectation to deliver measurable results. How can brand marketers best balance the delivery of consumer-first experiences that drive engagement with quantifiable impact for the business?Ivan HerediaVice President, Brand Engagement and Revenue, DisneyFine-tuning your Marketing Strategy with MusicRoom E - KPMG StageMusic is the universal language and one of the lowest barriers to entry into culture. However, music partnerships are an undervalued marketing asset and a seemingly complicated world to navigate. Get familiar with the state of the industry, discuss upcoming trends and discuss practical ways to include music into your strategy.Jesse KirshbaumChief Executive Officer, NUE AgencyLeaning into Data and Insights to Fuel InnovationRoom F - TrueX StageMarketers often feel the polarizing comparison of creative vs. data-driven in their thinking and strategies. But what if you didn’t have to choose? How can you lean into data and insights to inspire creativity and innovation?Jodie AntypasVice President, Global Analytics and Insights, EALegacy Brands and Digital-Natives: Prioritizing Business Model Over TacticsRoom G - NPR StageDo you go with large media spends or targeted social strategies? Paid brand ambassadors or grass-roots community-building? Shifting your brand strategy is one thing, but impacting business model change on behalf of the consumer is quite another. Hear how marketers are thinking beyond tactics to make a longer-term impact for their brands. Rosi AjjamVice President and General Manager of Aramis, Designer Fragrances and Lab Series, North America, Estee LauderHow to Mindfully Tap Culture to Keep Your Brand RelevantRoom H - Hulu StageCulture is being influenced, disrupted and reinvented by today’s consumer. How can brands stay relevant and continue to break through the noise in this ever-changing landscape? And how can you recognize when and where to tap into culture, and when it’s best not to.Nick TranVice President, Brand and Culture Marketing, Hulu 12:45-1:45pmLunch: The Algorithm Doesn’t Care About Your Brand: Fighting for Transparency in a Distributed WorldSan Jacinto BallroomFor the past decade, audience buying has dominated the advertising world. Over-reliance on this strategy has unintended consequences for brands. We’ll discuss these implications and talk through the benefits of media strategies that further a healthy ecosystem. Presented by OpenSlate. Special Lunch Session - RSVP to attend.Mike HenryFounder and Chief Executive Officer, OpenSlate 12:45-1:45pmLunchSprings Terrace 2:00-2:20pmBuilding a Marketing Org at a Hyper-growth StartupMain Stage: Springs BallroomStockX went from a six-person startup to a $1B valuation in less than three years. Hear from the first-ever CMO of the world's largest secondary marketplace for the high-demand consumer products you covet -- sneakers, streetwear, handbags, watches, and collectibles -- as she outlines how she plans to take the global brand to the next level. Deena BahriChief Marketing Officer, StockXJeff LitvackChief Executive Officer, Adweek 2:25-2:45pmThe Three Ts for Successful Cultural Brands and Businesses: It’s Not Tacos, Tamales and Tequila!Main Stage: Springs BallroomTeam = building an engaged, fast and high-performing team, single-point lead agency model, consumer-first mindset Tactics = stick to the strategy, learn to say NO, don’t benchmark the competition, data for validation not decision-making Tension = “tension creates attention,” content that cuts through, learn to take risksAlegra O'HareSenior Vice President, Chief Marketing Officer, Gap, GAPDanny WrightChief Brand Officer, Adweek 2:50-3:05pmPeople Don’t Watch TV? Tell that to Rick and MortyMain Stage: Springs BallroomRick and Morty fans want it all and they want it now, so Adult Swim took Rick and Morty EVERYWHERE. Join Jim Babcock and Jill King of Adult Swim as they share what it takes to create an Emmy-winning, multi-season, comedy hit.Jim BabcockVice President, Consumer Marketing, Adult SwimJill KingSenior Vice President, Marketing and Partnerships, Cartoon Network, Adult Swim and Boomerang 3:10-3:25pmYou Don’t Need an AI strategy. You Need a Customer StrategyMain Stage: Springs BallroomFor years, mobile was a buzz word. Today, it’s pretty much assumed that experiences are being designed for mobile because that is how our customer is navigating her world. The same will soon be true of AI. Join Randi Stipes, CMO Watson Media and Weather for a tangible look at how brands are creating an enhanced customer strategy using AI - including understanding their customer better, engaging more effectively and generating actionable insights.Randi StipesChief Marketing Officer, IBM Watson Media and Weather 3:25-3:45pmNetworking Coffee BreakDelegate Lounge: Sinatra Ballroom 3:50-4:10pmFrom Passive to Personal: How Modern Marketing Has Changed the Player ExperienceMain Stage: Springs BallroomMass marketing is a thing of the past. Players today – and consumers more broadly – want to be seen as individuals and expect a unique experience at every turn. Chris Bruzzo will share how EA continues to transform the gaming and entertainment experience by delivering on evolving player desires through direct engagement to keep consumers, and players coming back.Chris BruzzoChief Marketing Officer, Electronic Arts 4:15-4:35pmY’all… The Popeyes Chicken Sandwich CaseMain Stage: Springs BallroomThis is the story of the sandwich that broke the internet. No. It’s actually better than that. Cause some products and ideas break the internet but don’t translate into sales. Let me try it again. This is the story of a product launch of a relatively small (but loved) brand that sold out even before the TV campaign launched on TV. Y’all, how is that even possible? Join the Popeyes, GSD&M and Twitter teams to check the behind the scenes of how “The Sandwich” (that’s how people call it actually) phenomenon happened.Angela BrownSocial Strategist, GSD&MFernando MachadoGlobal Chief Marketing Officer, Burger KingGod-is RiveraGlobal Director of Culture and Community, Twitter 4:35-5:30pmWellness ActivitiesSprings PoolRethink your health, join Adweek and the Health Enhancement Co. (HEC) by taking a beat, calming the brain chatter and focus on your wellbeing. Stop by the Springs Pool and pop into the Destress Lounge where you can experience a multitude of wellbeing options. Acupuncture, Movement, Meditation, Aromatherapy, Yogatation, Hydration, and Sound Bath at The Point. 6:00-7:00pmBrand Genius Opening ReceptionWest FoyerPresented by Salesforce. 7:00-10:00pmBrand Genius Awards GalaMain Stage: Springs BallroomHonoring the top-marketers from 2019 along with Brand Visionary honoree, Chrissy Teigen, and Brand Save honoree, Stand Up To Cancer.Chrissy TeigenCookbook Author, Television Personality, Model 10:00-11:00pmBrand Genius AfterpartyWest FoyerPresented by Salesforce. 6:00-8:00amMorning Wellness ActivitiesSprings PoolRethink your health, join Adweek and the Health Enhancement Co. (HEC) by taking a beat, calming the brain chatter and focus on your wellbeing. Stop by the Springs Pool and pop into the Destress Lounge where you can experience a multitude of wellbeing options. Acupuncture, Movement, Meditation, Aromatherapy, Yogatation, Hydration, and Sound Bath at The Point. 6:30-8:30amBrandweek Golf InvitationalElevate your Brandweek experience by competing against your industry peers and colleagues for bragging rights and prizes. All tournament activities are planned around Brandweek content, with plenty of time for you to get off the green and into the swing of content. Presented by Google. RSVP to attend. 6:45-7:45amBrand Bolt 5K RunJoin your fellow attendees to benefit Stand up to Cancer.Kick off your Brandweek with a purpose! Bolt along industry leaders to support Stand Up to Cancer. #NeverRest. “Produced by MarketMakers LLC.” 7:30-8:30amGenZ in the New Age of CollaborationSan Jacinto BallroomWith the democratization of tools and talent, Gen Z is creating and consuming more content than any other generation, forcing marketers to re-evaluate their strategies. So, where do brands fit into this new landscape, and how can they successfully collaborate with this new wave of creators and influencers? Presented by Viacom. Special Breakfast Session - RSVP to attend.Harley BlockSenior Vice President, Brand Partnerships, ViacomSwish GoswamiCEO and Founder, TrufanKhartoon WeissGlobal Head of Verticals, SpotifyNick GardnerHost of Gen ZEO Podcast, Adweek 7:30-8:30amBreakfastSprings Terrace 9:00amOpening RemarksMain StageDanny WrightChief Brand Officer, Adweek 9:05-9:25amFive Mantras for the Modern MarketerMain Stage: Springs BallroomThe modern marketers’ challenge is how to create personalized brand experiences that enrich individual lives. Nowhere is this more important than when making deeply personal health care decisions. Using technology to enable better personalization, we can redefine relationships and improve outcomes.Vineet MehraGlobal Chief Marketing Officer, Walgreens Boots AllianceNadine DietzChief Community Officer and Host of CMO Moves, Adweek 9:30-9:45amTake Control of Your Brand ExperienceMain Stage: Springs BallroomConsistently delivering on your brand’s promise is challenging in a world of digitally empowered consumers with endless points of brand interactions. To cultivate the value of your brand requires taking control of how consumers experience your brand at the touchpoints that matter most to business growth. In this session Kelly Waldher, Qualtrics Executive Vice President and General Manager of Brand Experience and Research Core, reveals how to take the lead.Kelly WaldherExecutive Vice President & General Manager, Brand Experience & Research Core, QualtricsXM 9:50-10:10am‘Disrupting Big’ - The Start-up Approach for Global OrganizationsMain Stage: Springs BallroomWant to understand how to bring an innovative and creative start-up approach to marketing global brands? Join Pedro Earp, Joint Chief Marketing and ZX Ventures Officer for AB InBev, the world’s leading brewer, as he discusses the company’s journey in using disruption to provoke creativity by working with and learning from start-ups.Pedro EarpChief Marketing and ZX Officer, Anheuser-Busch InBevJosh SternbergBrand and Tech Editor, Adweek 10:15-10:30amThe Future of Advertising in a DTC, OTT-Driven WorldMain Stage: Springs BallroomThe streaming wars and AVOD have ushered in a rich and relevant opportunity for marketers, the opportunity to reach audiences in a more individual, contextualized and personalized way. In this session, we’ll take a macro look at the seismic shift currently underway that will shape the delivery, measurement, monetization and consumption of content and brand messages for the foreseeable future.Pooja MidhaPresident, TrueX 10:30-10:50amNetworking Coffee BreakDelegate Lounge: Sinatra BallroomPresented by Hulu. 10:50-11:05amThe Economics of the Connected CustomerMain Stage: Springs BallroomRegardless of industry or market, the connected customer brings more knowledge, expectations and power to the market than ever before. The very source of revenue, customers, are dramatically changing the economics of the business – particularly in marketing. Join us to understand how marketing must adapt if it is to successfully and profitably meet the connected customer’s needs and the firm’s revenue expectations.Jason GallowayManaging Director, US Marketing Consulting Lead, KPMGJulio HernandezPrincipal, Global Customer Advisory COE Lead, KPMG 11:10-11:30amThe Purpose ChallengeMain Stage: Springs BallroomAs one of the world’s leaders in the purposeful brand movement, Jim Stengel will throw down the gauntlet on the largest challenge for leaders seeking to build a purpose-led growth brand. Hint: it is all about activation in daily work and measurement. Jim StengelPresident and Chief Executive Officer, The Jim Stengel Company 11:35-11:50amBreaking Through for The Love of Culture Main Stage: Springs BallroomThe next generation of consumers are deeply connected to culture, and in order to capture and keep their attention, brands need to tap into culture in ways that breakthrough are authentically. Kelly Campbell, Hulu’s Chief Marketing Officer, will take the stage to share her perspective on creating a breakthrough brand that connects in today's crowded and competitive landscape.Kelly CampbellChief Marketing Officer, Hulu 11:50-12:05pmNetworking Coffee BreakDelegate Lounge: Sinatra BallroomPresented by Hulu. 12:05-12:35pmFuture-Proofing Your BrandBreakout SessionsAI-Powered Marketing Takes Your Brand to New HeightsRoom A - IBM Watson Advertising StageLearn how to successfully leverage AI-powered conversational marketing to drive more meaningful experiences with your customers on contextually relevant sites, and gain valuable audience and product insights that can be used to refine your overall marketing strategy.Robert RedmondDirector Creative and Strategy, IBM Watson Advertising Alexander SchlaubitzVice President, Marketing, LufthansaEverything You Know About Addressable is WrongRoom B - WarnerMedia StageHear from industry experts at WarnerMedia and Xandr about the various myths and misconceptions about addressable advertising and why it really matters for your business.Dan AversanoSenior Vice President, Ad Innovation and Programmatic Solutions, Ignite, WarnerMedia Ad SalesJill SiegelArea Vice President, Business Intelligence, XandrExperience Is What Shapes Your Brand's Power TodayRoom C - QualtricsXM StageBrand marketers are often unaware of the many touch points that influence brand strength and relevance. Get best practices that marketers can apply to design experiences that shape short- and long-term brand performance.Franck Sarrazit Ph.D.Principal Consultant, Brand Experience, Qualtricsout-egration (n.) 1. The Act or Process of Taking the Integration Out of the ShowRoom D - Disney Advertising Sales StageAs the traditional 30 or 60-second spot faces increased competition for attention, brands are looking to inject popular IP into their ads – blurring the lines between advertisement and entertainment. But, how do you remain on-message without compromising the integrity of the story? In this presentation, the storytelling experts at Disney will reveal some secrets on how to bring the integration out of the show and into your media.Danielle CalnonVice President, Entertainment Brand Solutions, Disney Advertising SalesJeffrey WeinstockVice President and Creative Director, Disney Advertising SalesThe Future of Marketing Plan and Spend ManagementRoom E - KPMG StageJoin us as we uncover the major challenges faced in managing marketing investments today and the future changes required if high stakes decisions around budgeting, sourcing, validating and measuring are to be successful. We’ll share leading trends across industries and discuss how to begin the journey towards improved capabilities and MROI.Jason GallowayManaging Director, US Marketing Consulting Lead, KPMGMarianne SeilerFaculty, Northwestern UniversityThe Multiscreen Brand Funnel: Key Insights & Learnings From Over 1,000 CampaignsRoom F - TrueX StageConsumers now have access to more content on more platforms than ever and understanding the customer journey requires a fresh look at the brand funnel. With insights from thousands of video advertising campaigns, Truex will surface some surprising conclusions about today’s consumer and how you can engage with them.Jamie AuslanderSenior Vice President, Research & Analytics, trueXBuilding Purpose-Driven BrandsRoom G - NPR StageToday, people want more than fantastic products or services. They expect the brands they support to stand for something bigger: a mission, aspiration, and set of values. As brands old and new define their core purpose, they must consider how that purpose shines through in their business decisions, in their marketing, and — most importantly — in the experiences of their customers. Join Meg Goldthwaite, CMO of NPR, for a fireside chat on how infusing purpose into everything—from product design to partnership decisions—can lead to more meaningful and authentic connections with audiences and customers.Meg GoldthwaiteChief Marketing Officer, National Public RadioRisk & Reward: Inspiring a Culture of InnovationRoom H - Hulu StageRisk is inherent of an innovative culture. But how much risk should a brand be willing to take to break through with consumers? Hulu leaders and content creators will explore the relationship between risk and reward, and share their approach to building a culture of innovation that wins the hearts and minds of this new era of consumers.Ryan CrosbyVice President, Brand & Content Marketing, HuluNick TranVice President, Brand and Culture Marketing, Hulu 12:45-1:45pmLunch: DTR? Why You Don’t Want a Partner as an Agency to Get Better Creative WorkSan Jacinto BallroomIn an era where many agencies are bemoaning the loss of client “partnerships,” others are delivering consistently powerful work for clients by approaching the relationship differently. Hear how one creatively esteemed agency is driving outstanding results for its clients as Hunter Hindman, CCO of Argonaut, is interviewed by Project Worldwide’s Brian Martin. Special Lunch Session - RSVP to attend. Presented by Project Worldwide.Hunter HindmanChief Creative Officer, ArgonautBrian MartinSenior Vice President, Marketing and Communications, Project Worldwide 12:40-1:45pmLunchSprings Terrace 2:00-2:30pmFuture-Proofing Your BrandBreakout SessionsAI-Powered Marketing Takes Your Brand to New HeightsRoom A - IBM Watson Advertising StageLearn how to successfully leverage AI-powered conversational marketing to drive more meaningful experiences with your customers on contextually relevant sites, and gain valuable audience and product insights that can be used to refine your overall marketing strategy.Robert RedmondDirector Creative and Strategy, IBM Watson Advertising Alexander SchlaubitzVice President, Marketing, LufthansaEverything You Know About Addressable is WrongRoom B - WarnerMedia StageHear from industry experts at WarnerMedia and Xandr about the various myths and misconceptions about addressable advertising and why it really matters for your business.Dan AversanoSenior Vice President, Ad Innovation and Programmatic Solutions, Ignite, WarnerMedia Ad SalesJill SiegelArea Vice President, Business Intelligence, XandrExperience Is What Shapes Your Brand's Power TodayRoom C - QualtricsXM StageBrand marketers are often unaware of the many touch points that influence brand strength and relevance. Get best practices that marketers can apply to design experiences that shape short- and long-term brand performance.Franck Sarrazit Ph.D.Principal Consultant, Brand Experience, Qualtricsout-egration (n.) 1. The Act or Process of Taking the Integration Out of the ShowRoom D - Disney Advertising Sales StageAs the traditional 30 or 60-second spot faces increased competition for attention, brands are looking to inject popular IP into their ads – blurring the lines between advertisement and entertainment. But, how do you remain on-message without compromising the integrity of the story? In this presentation, the storytelling experts at Disney will reveal some secrets on how to bring the integration out of the show and into your media.Danielle CalnonVice President, Entertainment Brand Solutions, Disney Advertising SalesJeffrey WeinstockVice President and Creative Director, Disney Advertising SalesThe Future of Marketing Plan and Spend ManagementRoom E - KPMG StageJoin us as we uncover the major challenges faced in managing marketing investments today and the future changes required if high stakes decisions around budgeting, sourcing, validating and measuring are to be successful. We’ll share leading trends across industries and discuss how to begin the journey towards improved capabilities and MROI.Jason GallowayManaging Director, US Marketing Consulting Lead, KPMGMarianne SeilerFaculty, Northwestern UniversityThe Multiscreen Brand Funnel: Key Insights & Learnings From Over 1,000 CampaignsRoom F - TrueX StageConsumers now have access to more content on more platforms than ever and understanding the customer journey requires a fresh look at the brand funnel. With insights from thousands of video advertising campaigns, Truex will surface some surprising conclusions about today’s consumer and how you can engage with them.Jamie AuslanderSenior Vice President, Research & Analytics, trueXBuilding Purpose-Driven BrandsRoom G - NPR StageToday, people want more than fantastic products or services. They expect the brands they support to stand for something bigger: a mission, aspiration, and set of values. As brands old and new define their core purpose, they must consider how that purpose shines through in their business decisions, in their marketing, and — most importantly — in the experiences of their customers. Join Meg Goldthwaite, CMO of NPR, for a fireside chat on how infusing purpose into everything—from product design to partnership decisions—can lead to more meaningful and authentic connections with audiences and customers.Meg GoldthwaiteChief Marketing Officer, National Public RadioRisk & Reward: Inspiring a Culture of InnovationRoom H - Hulu StageRisk is inherent of an innovative culture. But how much risk should a brand be willing to take to break through with consumers? Hulu leaders and content creators will explore the relationship between risk and reward, and share their approach to building a culture of innovation that wins the hearts and minds of this new era of consumers.Ryan CrosbyVice President, Brand & Content Marketing, HuluNick TranVice President, Brand and Culture Marketing, Hulu 2:30-2:50pmNetworking Coffee BreakDelegate Lounge: Sinatra BallroomPresented by Hulu. 2:50-3:10pmHow Connecting to Culture Can Drive a Successful LaunchMain Stage: Springs BallroomMatt DerellaGlobal Vice President, Customers, TwitterAmy ElkinsPresident, Media and Marketing Innovation, STX Entertainment 3:15-3:35pmThe Re-Awakening of ChipotleMain Stage: Springs BallroomIn 2018, Chipotle set out with the bold objective to be more visible, more distinctive, and more culturally relevant to consumers. A new marketing team had a new mission: reinvigorate sales, celebrate what is special about Chipotle, be more innovative, and elevate the company into a purpose driven lifestyle brand! Chris BrandtChief Marketing Officer, Chipotle 3:40-4:00pmBringing Lufthansa’s Brand Vision to Life Through Empathy, Creativity, and Marketing IntelligenceMain Stage: Springs BallroomWe believe that marketing is uniquely positioned to identify and address an ever increasing number of customer needs – even their micro needs. By focusing on creating positive value exchanges for people in each and every interaction with the brand, we can – in turn – drive discernible company value.Alexander SchlaubitzVice President, Marketing, LufthansaStephanie PaterikExecutive Editor, Adweek 4:05-4:25pmChrissy Teigen on Family, Fame and Keeping It RealMain Stage: Springs BallroomAdweek’s Brand Visionary and reigning Queen of Twitter is an omnipresent force of nature. Whether it’s her hilarious overshares or snappy comebacks the supermodel, TV personality and bestselling cookbook author is beloved by fans for her quick wit, unabashed honesty and relatability. Join Lisa Granatstein, Adweek’s editor, svp, programming, for an intimate conversation with Chrissy Teigen on family, fame and building her brand.Chrissy TeigenCookbook Author, Television Personality, ModelLisa GranatsteinEditor, Senior Vice President, Programming, Adweek 4:30-5:45pmNetworking Lawn ActivitiesTennis ComplexJoin Adweek and our presenting partners for badminton, bocce ball, corn hole, croquet and horseshoes. 4:30-5:45pmBrandweek Golf Invitational Hole-in-One ReceptionThe Point 7:00-10:00pmBrandweek White PartyJW Marriott Grove and PavilionMake sure to wear all white! 6:00-8:00amMorning Wellness ActivitiesSprings PoolRethink your health, join Adweek and the Health Enhancement Co. (HEC) by taking a beat, calming the brain chatter and focus on your wellbeing. Stop by the Springs Pool and pop into the Destress Lounge where you can experience a multitude of wellbeing options. Acupuncture, Movement, Meditation, Aromatherapy, Yogatation, Hydration, and Sound Bath at The Point. 7:30-9:15amBreakfastSprings Terrace 9:20-9:25amOpening RemarksMain Stage: Springs BallroomDanny WrightChief Brand Officer, Adweek 9:30-9:50amOne to One Marketing: Living in an Experience EconomyMain Stage: Springs BallroomIn an experience economy, one to one marketing is the fastest way to create emotional connections with customers. Citi seeks to be a life partner to its customers, holding 12,000 events a year. Hear from Global Consumer Chief Marketing Officer Jennifer Breithaupt on how Citi is embracing the role of experiences in building brand loyalty.Jennifer BreithauptGlobal Consumer Chief Marketing Officer, CitiDoug ZangerSenior Editor, Adweek 9:55-10:15amThe Feelings BusinessMain Stage: Springs BallroomIt’s all about being remembered! But how do we continue to stay in the minds of consumers as markets and industries perpetually change? By going back to basics, thinking of consumers as people first and metrics second, and sparking joy! HEINEKEN USA is on a mission to do that, embracing marketing in the age of analytics while striving to create joy. It is the intersection of the tangible and measurable aspects of marketing combined with the search for joy that fuels the agenda at HEINEKEN USA. Remembering we’re in the business of feelings…Jonnie CahillChief Marketing Officer, Heineken USA 10:15-10:40amNetworking Coffee BreakDelegate Lounge: Sinatra Ballroom 10:40-11:00amCareer Progression: From Chief Marketing Officer to Chief ExecutiveMain Stage: Springs BallroomEmily CulpChief Executive Officer, Cover FXJeff LitvackChief Executive Officer, Adweek 11:05-11:25amBuilding a Human Brand in the Era of Social MediaMain Stage: Springs BallroomSince launching in North America more than 20 years ago, Sephora has been committed to letting consumers freely explore and discover beauty. Under the marketing leadership of Deborah Yeh, the retailer has pledged a continued commitment to diversity, inclusivity and empowerment. But upon the launch of Sephora’s recent “We Belong to Something Beautiful” campaign – the retailer’s public articulation of these values – this very commitment was called into question. Yeh joins Adweek to talk what it means to be a living, breathing brand and how Sephora is leaning into its humanity in its marketing and actions as a company. Deborah YehChief Marketing Officer, Sephora 11:30-11:50amThe Female Quotient and PlayboyMain Stage: Springs BallroomRachel WebberChief Marketing Officer and President, Corporate Strategy, PlayboyShelley ZalisChief Executive Officer, The Female Quotient 12:00-1:15pmLunchSprings Terrace 1:30-2:40pmBreakout SessionsAt this stage of the programming, attendees will have the opportunity to join one of our intimate breakout rooms. During this time, topics will focus on 8 specific verticals within the advertising and marketing industry.Transportation Vertical BreakoutRoom A - IBM Watson StageCurbing car emissions and a move toward automation has automotive and transporation marketers venturing down roads not yet taken. Hear from both established brands and challengers on alternative transportation, ride sharing apps and electric cars.How to Ignite Your Brand with Powerful StorytellingCompanies are investing heavily in content development, but how do they know if it’s really having an impact, reaching the right audiences and elevating the brand. Learn how Hyundai uses custom content to tell purposeful stories that are successfully creating passionate fans of the brand. Monique KumpisSenior Group Manager, Brand Marketing and Advertising, HyundaiBirdRebecca HahnChief Communications Officer, BirdKo ImDepartments Editor, Adweek and Award-winning StorytellerExperience Architects: Turning Moments into Momentum Hear from Shawna Burtscher, Director of Experiential Marketing, on how Audi of America is creating more experience-based opportunities for consumers to interact with the brand. From choosing the right partners to culturally relevant events, experience can be used as a tool to tell brand stories and connect with consumers across multiple touch points in new and authentic ways.Shawna BurtscherDirector, Experiential Marketing, Audi of AmericaKelsey SuttonStreaming Editor, AdweekEntertainment Vertical BreakoutRoom B - WarnerMedia StagePerfecting the consumer experience is the holy grail of brands. In order to compete in today’s competitive landscape, marketers first must understand how to effectively engage, entertain and maintain their customers. Leading marketers from the LA Rams, Activision Blizzard Esports League and American Express Company will be at Brandweek to discuss how to win in the experience economy.Breaking Through – Building A Meaningful Brand in the Modern AgeHow does a football team come into a crowded landscape and break through to set a new standard for sports and entertainment? Learn how the Los Angeles Rams are working towards building a global brand through modern marketing fundamentals and crafting a relevant narrative through noteworthy and meaningful experiences that bridge the physical and virtual worlds.Ronalee Zarate-BayaniChief Marketing Officer, Los Angeles RamsEngaging the Next Generation Audience through Esports Experiences Across Digital, Linear and Live EventsActivision Blizzard Esports CMO Daniel Cherry III shares insights from the cutting-edge world of esports. In 2020, Activision Blizzard Esports will host scores of live esports events in cities around the globe. Gain audience insights and learn how digitally native fans are embracing esports as a new pastime. Discover how the audience is growing in surprising ways compared with traditional sports and the opportunities brands have to engage this passionate audience.Daniel CherryChief Marketing Officer, Activision Blizzard Esports LeaguesDiana PearlSenior Writer, AdweekCreating the Next Generation of Experiences on a Global StageAll great partnerships and experiences for American Express begin and end with their customer. Consumers today are more global than ever, willing to travel the world for the next best experience. During this session, Deb Curtis, Vice President of Global Brand Experiences & Partnerships, American Express, will discuss the value of consistently backing customers at premier global events, while providing a unique experience that seamlessly connects both physical and digital spaces – ensuring everything is done in service of how they live their lives and their passions.Deborah CurtisVice President, Head of Global Brand Experiences and Partnerships, American Express CompanyDiana PearlSenior Writer, AdweekRetail Vertical BreakoutRoom C - QualtricsXM StageRetail space is undergoing radical change. Consumers’ preferences, attitudes and behaviors have all shifted – and marketers are doing their best to keep up, if not to anticipate what’s around the corner. Vans and Kroger join Brandweek editors to share insights on engaging shoppers, perfecting the customer journey and positioning their brands for the future.How an ‘Off the Wall’ Brand Ethos Engages and Inspires Global Creative ExpressionVans doesn’t just talk about creative expression, they actively enable it through products, platforms and campaigns that pivot on being globally consistent with local relevancy. As the global brand tracks towards $5 billion in revenue by 2023, learn how Vans stays true on its brand promise: to enable creative expression and encourage an “Off the Wall” attitude by creating meaningful grassroots interactions and experiential marketing efforts to build lifetime brand loyalty with newcomers, fandoms and loyalists alike. Nick StreetVice President, Global Integrated Marketing, VansDoug ZangerSenior Editor, Adweekb8taPhil RaubCo-founder and President, b8taChris AriensDirector of Visuals, AdweekCreativity and Commerce: Strategies for Reenergizing a Legacy Retail BrandAlthough the average person makes 221 food-related decisions a day, many consumers cannot identify meaningful differences between leading food retailers. Mandy Rassi, vice president of marketing for Kroger, joins Adweek’s Senior Editor Doug Zanger to discuss how Kroger refreshed its brand identity to cut through the ‘sea of sameness’ and solidify its position as the authority on fresh and quality food. Mandy RassiVice President, Marketing, The Kroger CompanyDoug ZangerSenior Editor, AdweekCPG Vertical BreakoutRoom D - Disney Advertising Sales StageHangry shoppers have a bounty of snacks to choose from these days. So, how do brands, both established and new, stand out in a crowded space? Join Frito-Lay, Tony’s Chocolonely and Mondelez International at Brandweek to learn best practices from leading marketers on disrupting the CPG category through storytelling, brand values and packaging.Changing the Chocolate IndustryThis is a story about cocoa, a Dutch journalist, and how a small chocolate brand is changing the global chocolate industry from within by going against the grain. Our vision is 100% slave-free chocolate. Not just our chocolate, but all chocolate worldwide. Michelle WaldSprinkles (aka US Country Manager), Tony's ChocolonelyThe Making of a Gen Z Brand FanIconic brands like Doritos, Cheetos and Tostitos have been favorites for generations, and each has a sacred brand DNA. Staying consistent to that DNA is what gives brands their duration. Meanwhile, all marketers are looking at ways to reach Gen Z – a generation that is unlike any that’s come before, and evaluating how to shift strategies to connect with this uber-connected generation. Rachel explains how she has deepened her brands’ relationship with Gen Z as they grow into adulthood by creating a platform that champions their voices and fuels their self-expression.Rachel FerdinandoSenior Vice President and Chief Marketing Officer, Frito-Lay North AmericaRobert KlaraSenior Editor, AdweekHarnessing your Brand Purpose to Drive Authentic CommunicationsHear how 100+ old snacking brands are remaining relevant and engaging by identifying and living their brand purpose.Patty GonzalezSenior Director and Marketing Lead, US Savory portfolio, Mondelēz InternationalRobert KlaraSenior Editor, AdweekWellness Vertical BreakoutRoom E - KPMG StageWellbeing is no longer just a fad, it’s a lifestyle. Consumers now prioritize sound mind and body and spirit – and brands have taken notice. Whether it’s tapping into your gene pool or exploring the benefits of cannabis. Learn from leading marketers in the space, 23andMe and Red, White & Bloom, on engaging consumers in new, unchartered wellness spaces.Purpose-Driven Cannabis: Wellness is the Ultimate Brand HighHear from cannabis visionary Brad Rogers of Red White & Bloom on how he is leveraging his experience within an untapped industry to enable consumers to achieve better health through CBD. With more and more brands from beauty to alcohol beginning to recognize its potential, Rogers sees an America on the cusp of a new revolution in wellness management – and new-to-the-world brand partnerships. Brad RogersChief Executive Officer, Red, White & BloomTerry StanleySenior Editor, AdweekBetter Living Through DNAWhy should you care about your genetics and how can knowing your family history help you make better decisions about your wellbeing? 23andMe’s Tracy Keim has tackled these marketing challenges with unconventional tactics for the genetic testing category, namely, embedding her brand into pop culture. Find out how the DTC company, with 10 million-plus customers, is using the mall, the multiplex, film festivals and podcasts to foster a healthier population.Tracy KeimVice President, Consumer Marketing and Brand, 23andMeTerry StanleySenior Editor, AdweekCorporate Resiliency | The Spartan WayJoe De SenaFounder and Chief Executive Officer, SpartanLifestyle Vertical BreakoutRoom F - TrueX StageStaying active and the pursuit of happiness via travel, dating, exercise and sports are priorities for today’s consumers. Experiential campaigns, stand-out campaigns and targeting are exciting ways to express a brand’s voice and values but staying on message can be tricky. Hear from Jetblue, Tinder and Gatorade on how to play the game – and win.Activating at 35,000 feet: In Conversation with Elizabeth WindramHear from JetBlue’s head of marketing, Elizabeth WIndram, on how to activate your challenger brand, while keeping the work both fun and strategically driven.Elizabeth WindramVice President, Marketing, JetBlueDavid SaabyeSenior Vice President, Customer Experience, AdweekThe Rise of Gen Z & the New Definition of IRL Hear from Tinder CMO Jenny Campell on where Tinder fits into the social culture of today and why keeping your audience engaged is the key to staying relevant. With more than half of Tinder users between the ages of 18-25, learn how the company has focused its brand engagement efforts to reach the Gen Z audience and adapt to the changing culture of how young people meet. Jenny CampbellChief Marketing Officer, TinderDanny WrightChief Brand Officer, AdweekBeyond Fuel with GatoradeToday more than ever we’re seeing innovation and fast-paced developments in emerging media and technologies. Each of these transformations offer novel ways for brands to connect with and interact with audiences old and new. But what good are those tools if you don’t really know your target? How can brands gain a deeper understanding of who their customers are and what they want?Doug HealySenior Director of Consumer Insights, GatoradeDanny WrightChief Brand Officer, AdweekCommunication Vertical BreakoutRoom G - NPR StageWith the imminent arrival of 5G technology, more data at higher speeds will revolutionize communication and marketing. This also means greater issues with consumer trust and privacy. Learn about Verizon’s Visible and other communication platforms ongoing efforts to harness this brave new world.How New Brands Are Reshaping Legacy Driven IndustriesAs the first fully digital phone service provider in the United States, Visible has redefined the outdated consumer journey in telecommunications. Minjae Ormes, Visible’s chief marketing officer, joins Brandweek to discuss how to attract and succeed with the modern consumer. Minjae OrmesChief Marketing Officer, Chief Digital Officer, VisibleKelsey SuttonStreaming Editor, AdweekUnlocking Better Communication, Inside and Outside of your OrganizationHear from Slack’s director of global brand marketing on how she facilitates communication both internally and externally to deliver results and drive brand campaigns forwards.Jamie EhrhartDirector of Global Brand Marketing, SlackStephanie PaterikExecutive Editor, AdweekHow to Become a Thought Leader on LinkedInDigital enhances the way executives engage with their audiences and express their views. Increasingly, leaders are expected to share their insights and ideas on social media making it essential to develop an effective approach. In this session, you'll learn how to use LinkedIn to promote your ideas and perspectives to establish you as a thought leader amongst your professional network.Ty HeathGlobal Lead, The B2B Institute, LinkedInRestaurants Vertical BreakoutRoom H - Hulu StageDining is no longer just about inhaling a burger, it’s become an experience – and a convenient, pleasurable one at that as marketers tap technology and their smarts to enhance the customer experience. Join &pizza and UberEats to learn how they turned the tables on the established restaurant industry. Democratizing BusinessHear from the co-founder of &pizza, Michael Lastoria, on how he built a business that does well by doing good, letting employees take the reins and putting purpose before profits.Michael LastoriaChief Executive Officer, &pizzaAnn-Marie AlcantaraRetail Reporter, AdweekLet's EatsA conversation with Nikki Neuburger, Global Head of Marketing at Uber Eats, about the future of food marketing, engaging customers globally, and delivering food moments that enrich lives and help communities prosper.Nikki NeuburgerGlobal Head of Marketing, Uber EatsJosh SternbergBrand and Tech Editor, AdweekThe Taco Bell Hotel and Resort: Reimagining The Fan ExperienceUncovering fan-driven insights unlocks new and sometimes unexpected ways for a brand to engage with audiences. A look at Taco Bell’s limited time hotel and resort experience and the approach to fuel brand fandom in today’s marketplace. Jennifer ArnoldtSenior Director of Retail Engagement and Experience, Taco BellJosh SternbergBrand and Tech Editor, Adweek 2:40-3:00pmNetworking Coffee BreakDelegate Lounge: Sinatra Ballroom 3:00-3:20pmDriving the Future of Fan EngagementMain Stage: Springs BallroomNASCAR, the iconic motorsport with a 70-year history, is experiencing a transformation. While the drama and intensity of high-stakes racing at 200 miles per hour still defines the sport, today’s fans are consuming NASCAR in a myriad of new ways. From data-driven marketing and content strategies to immersive digital experiences and esports, EVP and CMO Jill Gregory will share how NASCAR is innovating to bring fans even closer to the racing action and its drivers behind the wheel.Jill GregoryExecutive Vice President, Chief Marketing Officer, NASCARLisa GranatsteinEditor, Senior Vice President, Programming, Adweek 3:25-3:45pmLeading in the Digital EconomyMain Stage: Springs BallroomThe world is changing faster than ever, and the smartest response for those in charge is to empower small teams, lead by influence, drive common purpose, and consistently communicate learnings across the organization. Former Navy SEAL and CEO of CrossLead, David Silverman, provides the provocative and dynamic case for organizations to operate with speed and agility. Drawing on his collective leadership experiences, Silverman will help to bridge the gaps on how to lead and succeed in today’s complex environment. David SilvermanFounder and Chief Executive Officer, CrossLead 3:50-4:10pmFinding Your North StarMain Stage: Springs BallroomBrand purpose and company culture are on the lips of every marketer today. But as a leader of those brands and members of those cultures, it’s imperative that your personal North Star aligns with your professional North Star. Airbnb is famous for connecting people to their passions in unusual and exciting ways. The drivers of these programs are the people who consider themselves “AirFam,” who walk through the doors every day to come up with new ways to delight and surprise their hosts and guests. This would never be possible without a connection at the core of what they believe in and what their brand represents. Hear from Musa Tariq, Global Head of Marketing of Airbnb Experiences, on how he found his North Star between Ford and Airbnb and five key learnings from his Brandweek experience.Musa TariqHead of Marketing, Airbnb ExperiencesNadine DietzChief Community Officer and Host of CMO Moves, Adweek 4:15-4:35pmSwizz Beatz in ConversationMain Stage: Springs BallroomKasseem “Swizz Beatz” DeanGrammy Award-Winning Music Producer, Harvard Graduate and Global EntrepreneurDanny WrightChief Brand Officer, Adweek 7:00-10:00pmBrandweek Constellation BallMain Stage: Springs BallroomJoin the celebration as we announce, and celebrate, the winning teams behind some of the most impressive brand marketing efforts of the year. WaitlistWhy Brandweek? LIMITED PASSES REMAINING AND TICKET SALES END IN Days Hours Minutes Seconds WaitlistPasses Waitlist PartnersPresenting PartnersSupporting PartnersVenue JW Marriott Desert Springs Resort & Spa74-855 Country Club DrivePalm Desert, CA 92260 Contact Please leave this field empty.Inquiry Type* ---SponsorSpeakerGeneralFirst Name* Last Name* Work Email* Company* Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level / Seniority* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Job Title* How can we help you? 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