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NBC, Partners Strike Digital Gold at Games

August 20, 2008

NEW YORK It might not all be attributed to Michael Phelps, but the champion swimmer is one of the big reasons that the 2008 Summer Olympics has become one of the biggest Internet and viral hits in sports history. NBCOlympics.com on MSN has set records for uniques, page views and streams. It attracts an average of more than 6 million users daily, who stay close to 15 minutes per visit.

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GPJ Creates 'Experiences' in Beijing

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Study: Local Media Site Ads Set the Pace

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Microsoft Exec: Still Early in Search

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SMG Names Global President

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SAG, AFTRA Unite for Ad Talks

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Lotame Scores $13 Mil. in Funding

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Callaway Picks Eleven

August 20, 2008

LOS ANGELES Callaway Golf has chosen independent Eleven as lead creative shop on its $50 million business following a review. Callaway split with WPP's Y&R in March.

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New Global CEO at MediaCom

August 20, 2008

NEW YORK GroupM has appointed Stephen Allan (shown) worldwide chairman and CEO of MediaCom. Allan succeeds Alexander Schmidt-Vogel, who shifts to CEO, global trading for GroupM's worldwide operations.

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oly

ESPN Mulls Bid for Olympics

August 20, 2008

NEW YORK When NBC makes a run for the U.S. rights to the 2014 and 2016 Olympics, it will have plenty of company. ESPN president George Bodenheimer said his network would be in the running to telecast the Games.

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Q&A: Harvey Marco

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Axe Sponsors, Co-Stars in Web Series

Unilever's Axe is the title sponsor of Web TV series 'Midnight Rida' (shown). The brand also appears in the story line. More

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Robbins Goes From Disney to Direct

Gloria Robbins guides direct shop SMS into the multichannel era. (She is shown with Michael and Chris Stannard.) More

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Lippert's Podcast: Presidential Politics

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Blogs

London prepared to grab Olympic spotlight

The 2008 Olympic Games continue through Sunday in Beijing, but London's tourism officials are alrea...

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Buzz wars: Watchmen vs. The Dark Knight

Let's nerd out a little today and compare the burgeoning blog buzz for Watchmen to the hype that preceded The Dark Knight.

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Did China Rediscover Its Soul?

—By Tom Doctoroff

In my 2005 book, Billions: Selling to the New Chinese Consumer, I asked whether the Middle Kingdom would summon enough courage to show the best side of itself.

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Letting Go of the Credit

—By Mark Wnek

As I get older I realize I've spent my entire career surrounded by A-type personalities, alpha people. In my early days at Ogilvy and Lowe, before political correctness ruled, getting your idea through was a fight to the death.

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Apple "Pizza Box"
Client: Apple Computer, Inc.
Brand: Apple Computer, Inc.
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Creative Database


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Spotlights

MIXX

MIXX Awards

On Sept. 29, AdweekMedia will present a special section covering the career-changing impact of the MIXX awards and how interactive is changing the advertising industry, including a complete list of this year’s 72 finalists.

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MMA

MMA Mobile Marketing Guide

The Mobile Marketing Association (MMA) and Adweek, Brandweek and Mediaweek have partnered to bring you the 3rd annual MMA Mobile Marketing Guide. Be featured with the leaders in the mobile marketing industry- book your ad now!

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MAS

Media All-Stars

Nominate an outstanding media agency executive for this prestigious honor. To nominate, you must be a working media professional, brand marketer, media sales rep or research supplier doing business with agencies and buying services.

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BuzzAwards

2008 Buzz Awards

Did your idea generate major buzz? Then you're a contender for the BUZZ AWARDS, celebrating the best in brand/media integration-campaigns, brilliant product placements, innovative use of a medium for a promotion, branding efforts that invade the pop-culture consciousness.

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Ad Spending by Sector

Global Ad Spending by Sector

January 2008 - March 2008

Sector Grand Total
Healthcare $9,169,531,306
Automotive $7,930,958,555
Media & Publishing $7,527,203,368
Food $6,085,445,791
Entertainment $6,057,409,557
Source: Nielsen Global AdView


Domestic Ad Spending By Sector

Product Category Jan 2008-Mar 2008 %Change
Automotive $2,695,800,000 -8.32
Pharmaceutical $1,311,700,000 0.13
Local Dealerships $1,113,700,000 0.38
Restaurant-Quick
Service		 $1,028,300,000 4.36
Telephone Services-
Wireless		 $971,900,000 -0.38
Source: Nielsen Monitor-Plus

Top 10 Advertisers

Trend Index

January 2008 - March 2008

Rank Parent Company Total Ad Dollars Spent
1 PROCTER & GAMBLE CO $902,800,000
2 GENERAL MOTORS CORP $536,500,000
3 AT&T INC $465,700,000
4 VERIZON COMMUNICATIONS INC $401,400,000
5 PEPSICO INC. $354,800,000
6 TOYOTA MOTOR CORP $350,400,000
7 FORD MOTOR CO $330,200,000
8 TIME WARNER INC $323,700,000
9 JOHNSON & JOHNSON $316,000,000
10 WALT DISNEY CO $299,900,000
Source: Nielsen Monitor-Plus





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Buzz Chart

What's the Buzz?

Charting Web buzz around the Top 5 TV shows

More TV Show Buzz Rankings

Box Office Chart

Weekly Top 10

Rank Title Gross
1 Tropic Thunder $36,845,588
2 The Dark Knight $471,082,150
3 Star Wars: The Clone Wars $14,611,273
4 Mirrors $11,161,074
5 Pineapple Express $62,740,789
6 The Mummy: Tomb of the Dragon Emperor $86,245,775
7 Mamma Mia! $116,013,715
8 The Sisterhood of the Traveling Pants 2 $32,002,712
9 Step Brothers $90,695,938
10 Vicky Cristina Barcelona $3,755,575

Home Video Chart

Rentals

Rank Title Gross (in mil.)
1 The Sentinel $8.28
2 Take the Lead $7.85
3 Poseidon $15.07
4 Friends With Money $6.54
5 RV $21.06
6 Inside Man $31.49
7 Akeelah and the Bee $5.46
8 Scary Movie 4 $20.13
9 Silent Hill $12.64
10 Just My Luck $10.73

Weekly TV Ratings

 

Rank Program People
1 SUM OLYM TUE PRIME 1(S) 34,014
2 SUM OLYM SAT PRIME 2(S) 31,593
3 SUM OLYM MON PRIME 1(S) 30,173
4 SUM OLYM THU PRIME 1(S) 29,708
5 SUM OLYM WED PRIME 1(S) 27,656
6 SUM OLYM SUN PRIME 2(S) 27,184
7 SUM OLYM FRI PRIME 1(S) 26,071
8 TWO AND A HALF MEN 8,068
9 NCIS 7,218
10 60 MINUTES 7,088

Hollywood Reporter Marketing News

Super Bowl ad bounty has cinematic quality
WB's preshow must go on
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Hollywood Reporter Star Power

Star Power® is The Hollywood Reporter's exclusive survey looking at the bankability of actors around the world. Voted on by members of the global entertainment industry, the survey's results and analysis takes a look at more than 1,000-plus actors with global stats, rankings in key territories and additional trending analysis.



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