Zynga's RewardVille May Make Games More Addictive

Zynga has come up with a way to make its games even more addictive: RewardVille.

Zynga has come up with a way to make its games even more addictive: RewardVille.

This incentive program gives gamers faux currency called zCoins that unlock premium goodies across all of Zynga’s games.

Gamers can earn zPoints across all Zynga’s games, and upon accumulating certain amounts, “level up” in the RewardVille application. The model is relatively straight-forward. Rather than using Facebook Credits as the single in-game currency, zPoints will work across all games. The result is that Zynga can lock in users to spending currency across company-owned games. Users generating Zynga currency in FarmVille can use that currency within CityVille or other games.

Branding issues aside, RewardVille‘s launch in beta form doesn’t have anything to do with the deadline for Facebook Credits because no real cash is exchanged, according to a conversation that All Things Digital had with a spokesperson for Zynga.

Facebook has set a deadline of July 1 for applications on the site to incorporate Credits as a mode of payment, and developers that use this currency exclusively enjoy numerous incentives — well, three of them, but more could come in the not-too-distant future.

Meanwhile, Zynga has released a promotional video about RewardVille that we’ve embedded below. What do you think about Zynga’s strategy with RewardVille, zCoins and zPoints?