Zynga bringing FarmVille 2 to mobile, pushing onto the platform with new IP

“We’re both bringing existing major franchises like FarmVille 2 to mobile and launching new potential franchises in multiple categories, ” Zynga CEO Mark Pincus said today during the company’s Q4 2012 earning call.

Pincus emphasized the importance of the mobile platform for the future of the social game developer, and said that shifting to a “mobile first focus” is its top priority for 2013.

During the call Pincus also reiterated several times that last year Zynga had only 20 people working on mobile products, whereas now more of the team is working on mobile than web.

Pincus

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