Zynga Reveals FrontierVille Same-Sex Marriage Rate and the Value of Sexual Innuendo

Bryan Reynolds, Chief Game Designer at Zynga, revealed facts about same-sex marriage in FrontierVille and the success of sexual innuendos in his solo panel “The New Frontier of Social Gaming” at South By Southwest Interactive Conference. He noted that FrontierVille has triple the number of same sex marriages as are reported in the US, and that adults will frequently click-through and share posts containing sexual innuendos when published by games.

Reynolds also explained that  word “sex” is the most shared word on Facebook when included in posts by games and Pages, while “Facebook” comes in second.

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