Zynga has announced a huge milestone in its work for charities. For a period of two weeks, Zynga and Water.org collected charity donations in the form of poker winnings in Zynga’s social poker game Zynga Poker. The recent campaign saw users giving a portion of their in-game winnings to a “Water.org Helping Hands” charity pot, with two trillion chips being turned into $100,000 in donations.
This latest campaign takes Zynga’s total contributions to Water.org to over $1 million, with its partnership seeing multiple campaigns running throughout Zynga’s titles since 2010. Over the years, Water.org-themed campaigns have launched in CastleVille, FarmVille 2 and other games on Facebook. In total, Zynga’s players have donated enough money to ensure a lifetime of safe water for more than 40,000 people.
“More than 780 million people – two times the U.S. population – lack access to clean water, and that’s unacceptable,” said Ken Weber, executive director of Zynga.org. “We are thrilled to be able to engage Zynga players through their favorite games to drive increased awareness and much-needed resources for an innovative, results-driven organization like Water.org.”
To date, Zynga’s charitable campaigns have raised more than $18 million for multiple nonprofit organizations around the world. The company has launched more than 150 campaigns in total, which typically reward users with premium or exclusive items in their games, in exchange for their donation(s).