Zynga partners with Heifer International for second annual "Oh, What Fun!" charity campaign

Zynga has announced its second “Oh, What Fun!” holiday charity campaign. This year, the social and mobile game developer has partnered with Heifer International to end hunger and poverty via multiple in-game promotions. From now until December 31, players in eight of Zynga’s games will be able to donate to the Oh, What Fun! campaign by making special in-game purchases of limited edition content.

The campaign is now rolling out to CityVille, CastleVille, Pioneer Trail, Bubble Safari, Ayakashi, Hidden Shadows, Zynga Poker and ChefVille.