Zynga Moves Beyond Facebook to Zynga.com

Zynga, the casual gaming company that accounted for 12 percent of Facebook’s revenue in 2011, is starting its own gaming site at Zynga.com.

The first games to make the transition will be “CastleVille,” “Words With Friends,” “CityVille,” “Hidden Chronicles,” and “Zynga Poker” in early March.

On the new platform, gamers will be able to connect with other players outside their networks on Facebook, called “zFriends.” Other social features include real-time chat, and the ability to post achievements, or to send gifts and messages without leaving the game.

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