Zynga Launches Words With Giphy Feature in Words With Friends

The Words With Giphy feature allows users to search Giphy's entire database of GIFs after playing or checking words.

Mobile and social game company Zynga announced the release of Words With Giphy, a new feature within its Words With Friends multiplayer word game that integrates Giphy’s full search API to allow users to search Giphy’s entire database of GIFs after playing or checking words.

With this feature, after users play tiles or check words in the game’s dictionary, they can shake their devices to see GIFs that match their words.

Users can share GIFs with their opponents in the app, and they can also post GIFs to social media. Users can also send GIFs to friends via text message. Finally, iOS 10 users have the ability to send GIFs when they’re playing games in iMessage.

In a statement, Danny Chang, technical partnerships manager at Giphy, commented:

Words With Giphy is an incredibly creative example of an app using our API to augment their existing user experience. Words With Friends cleverly gives users a tactile way to translate words into an animated vernacular that effortlessly extends across their global audience. Their use of the accelerometer is also unique among all of our API partners for its deep search functionality. It’s really exciting for us to partner with Zynga in using our technology in such an original way, bringing Giphy to millions of Words With Friends players around the world.

The new version of Words With Friends is available to download for free on the iTunes App Store.

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