Zynga announced an expansion of its game card distribution in Europe today that adds 18 new countries to its reach via a partnership with epay, a division of Euronet Worldwide, Inc.
The game cards allow player to purchase virtual goods within Zynga’s games. The cards themselves are available at retail stores and kiosks available from within epay’s network of locations. The partnership grants epay retailers to offer in-store bonuses like free virtual goods, or customized marketing promotions and discounts.
According to the press release announcing the partnership, epay boasts 276,000 retailer locations and 588,000 points of sale in various countries. The 18 markets included in the epay-Zynga partnership are the United Kingdom, France, Spain, Germany, Luxembourg, Belgium, Portugal, Italy, Austria, Switzerland, Sweden, Norway, Denmark, Greece, Poland, Hungary, Czech Republic and Croatia. Last month, Zynga expanded its game card distribution to the Middle East and North Africa through a partnership with Gate2Play.