Zynga and Frito-Lay partner for virtual good rewards in Walmart snacks
In a second brand partnership announced in as many months, Zynga today reveals a Frito-Lay promotion that offers FarmVille, CastleVille and CityVille virtual goods through codes packaged in snacks sold at Walmarts across the U.S.
The snacks, which range from Cheetos to Doritos, offer Zynga players redeemable codes to use on participating games’ Game Card redemption tabs. People who redeem codes from four different snack brands and also use a $15 or $25 Zynga Game Card in the same game receive a “super reward” virtual item.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in