Zynga, American Express Farm Game Cash—With Real Dollars
Rewards program to eventually include offline discounts
A new plant has cropped up in FarmVille. Starting Tuesday, players of Zynga’s FarmVille game can sign up for an account with American Express’s PayPal-rival Serve (or connect with their existing Serve account) to get in-game FarmCash in exchange for taking real world actions such as adding money to their Serve card.
“When you look at Zynga, they have obviously got a portfolio of online games which have got really highly engaged users, and what this partnership creates is the opportunity to provide a link to the offline world for that high level of online engagement,” said David Messenger, evp of online and mobile at American Express.
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