Zucker: Nobody Has Figured Out The Digital Bottom Line

Viacom CEO Philippe Dauman, ESPN’s George Bodenheimer and NBC Universal CEO Jeff Zucker were among the heavyweights at today’s kickoff of the UBS Global Media & Telecommunications Conference.

–This week opened with NBC Universal CEO Jeff Zucker answering tough questions on cost-effective programming with CNBC and The New York Times. At the conference, Jeff Zucker, speaking about the resumption of talks in the writers guild strike said, according to Alleyinsider’s Michael Learmonth, ”We will begin a real dialog tomorrow.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in