Zong, one of the major players in mobile payment systems, has now expanded its payment platform to almost all smartphones and mobile devices. The Zong payment platform that was previously available only for HTML and Android based devices can now be integrated with any environment, including Flash, Unity, Interactive TV, gaming consoles, and the mobile web.
The process of integrating mobile payments into applications is extremely simple for mobile developers. All they need is the mobile number of the user. Once the number is sent to Zong, it verifies the number by sending a text message to the user and than completes the transaction by charging the user from his prepaid or post paid mobile account.
Zong is also launching its one-touch in-app payment system on Honeycomb, the tablet version of Android platform. The one-touch system will allow users to make a purchase within an app and then pay for it with just a tap, without the hassles of registration or login. Once a user taps for a purchase the Zong payment system will verify the user, bill his mobile account and bring him back to the app without any delay. The ease of Zong’s mobile payment solution is ideally suited for tablets that lack physical keyboards and hence make the normal process of punching in information for transactions a cumbersome undertaking.
David Marcus, CEO of Zong, commented on the platform expansion by stating that:
Mobile payments are gaining traction on all platforms and devices because the convenience is unrivaled. Zong’s new platform enables merchants and developers to integrate mobile payment in virtually any environment, be it on a PC, a mobile phone, a tablet or a television.
Forrester Research estimates that there will be more than 50 million tablets by 2012, and 80 million by 2015. Some pundits are already calling these numbers to be underwhelmed as there is a good chance that Apple alone might ship 80 million or so iPads by 2015. Whatever the real number might be in 2015, it is pretty clear that tablets would be a huge market in the years ahead and Zong is trying to position itself to get a sizable share of mobile transactions that would ultimately be carried out via tablet devices.