Zocalo CEO Paul Rand Delivers Commencement Speech

It’s graduation time and among the many commencement speakers taking the podium at commencement ceremonies across the country is Paul Rand, the CEO and president of Zócalo Group, the Chicago-based word-of-mouth and social media firm.

Rand spoke to graduates at Medill Northwestern University’s part-time Integrated Marketing Communications program. During his speech, he recommended living a “recommendable” life. We’ve got a snippet above and the full speech after the jump.