Zinio's Doug Carlson on the Future of Magazine Publishing
These days, magazine publishers must have their content available on apps, iPads, mobile devices, and whatever comes next just to stay competitive.
For a special episode of Media Beat, we spoke with execs from two companies leading that movement. First up is Doug Carlson, who went from founding Fiji Water to becoming managing director of Zinio, one of the first companies to take magazines online.
“What we’ve done is created the ability to take a file from a publisher and basically normalize it to a whole bunch of different devices and operating systems, and that’s really in the end what we call unity,” he told mediabistro.com
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