Ziff Davis Nabs NetShelter
Boasts that deal will elevate it to position of No. 1 tech publisher
Ziff Davis announced on Monday that it has acquired NetShelter, a technology-centric ad network/platform which claims to represent about 150 websites.
Ziff Davis boasted in a release that the deal with elevate the company to the position of No. 1 property in the tech category, per comScore. “The acquisition of NetShelter fully returns Ziff Davis to the dominant market position in the technology vertical," Ziff Davis CEO Vivek Shah said in a statement. "We will combine our best-in-class ad targeting capabilities and trading desk expertise with what our marketers need most today.
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