Hey, awesome. More bad news: Ziff Davis’ flagship publication, PC Magazine is going all digital after its January issue.
Jason Young, the company’s CEO, explained the decision in a release:
“Moving our flagship property to an all-digital format is the final step in an evolutionary process that has been playing out over the last seven years. Since 2000, online has been the focal point where technology buyers get their information and technology marketers are directing their dollars to drive demand and build their brands. We have been carefully preparing for this step and are fortunate to have a digital business that has the scale, profit, and opportunity to carry the brand powerfully into the future.”
A digital version of the magazine will be available on the Web site. The release doesn’t mention whether the transition will include layoffs. (UPDATE: There were seven layoffs, all in the print production area.)
More info after the jump.
PCMAG NETWORK GOES ALL-DIGITAL
PCMag.com to Serve as New PCMag Digital Network’s Flagship Property
Brand Transition Completed with PC Magazine’s Final Issue in January
New York, New York November 19, 2008 Ziff Davis Media, one of the leading integrated technology media companies in the country, announced today that PCMag, its flagship brand, will go all-digital. The final print version will be the January 2009 issue. Further emphasizing its all digital direction, it was also announced the PCMag Network will be renamed PCMag Digital Network with PCMag.com as its lead property.
For the past seven years, PCMag has leveraged its long-standing position with technology readers and advertisers to build one of the leading digital media properties in the technology category. During this period, its digital assets registered annual audience and revenue growth of 33 percent and 42 percent respectively. Today, the PCMag Digital Network, with over seven million unique monthly visitors, reaches in excess of 10 times the circulation of the print publication.
“Moving our flagship property to an all-digital format is the final step in an evolutionary process that has been playing out over the last seven years,” stated Jason Young, CEO of Ziff Davis Media. “Since 2000, online has been the focal point where technology buyers get their information and technology marketers are directing their dollars to drive demand and build their brands. We have been carefully preparing for this step and are fortunate to have a digital business that has the scale, profit, and opportunity to carry the brand powerfully into the future.”
Leveraging the digital platform, PCMag Digital Network has accelerated its core position of providing reviews and advice to active technology buyers across a multitude of core technology categories including laptops, desktops, smart phones, software, web services, HDTVs, printers, and many more. Users come to the PCMag Digital Network to get expert guidance, interact with other passionate technology enthusiasts, and find brand specific product information to initiate purchases.
“Over the last 27 years, PCMag has garnered an extraordinary level of trust and credibility among consumers and technology companies alike, who consider our news and reviews to be the gold standard in the industry. This is an exciting time for our company and we look forward to this next stage in the growth and development of the PCMag brand,” states Lance Ulanoff, Editor-in-Chief of the PCMag Digital Network.
The PCMag Digital Network leverages its quality content and audience to offer marketers a unique combination of solutions that enable strong brand positioning, while driving measurable response results.
Some of the innovative solutions announced in the last several months have included:
Enhanced Product Category targeted display advertising
Company/Brand targeted display advertising
Audience retargeting (to these targeted parameters) via Yahoo! branded properties
Contextual commerce links on product reviews convert engaged buyers into sales opportunities.
“The Internet is a powerful marketing platform that combines perfectly with the highly contextual nature of our content and allows us to deliver marketers active buyers with powerful engagement and strong return on their investment. We have a great legacy of innovation in delivering on this promise that we expect to accelerate further,” concluded Young.
For readers that prefer the traditional magazine feel, a digital version of PCMag will be made available to them.
Over the coming weeks, the company will be issuing a series of announcements about the continued growth of the PCMag Digital Network.
About the PCMag Digital Network
The PCMag Digital Network (www.PCMag.com) is one of the world’s best-known publishers of leading technology-based digital content products. Its flagship property, PCMag.com, delivers comprehensive labs-based product reviews and the world-renowned PCMag Editors’ Choice Awards, the most trusted buying recommendations for technology products and services across the globe.
Reaching more than seven million highly engaged technology buyers and influencers, PCMag Digital Network provides contextual marketing solutions that drive results. Brands within the Network also include ExtremeTech, Gearlog, Appscout, Smart Device Central, GoodCleanTech, DL.TV, Cranky Geeks, and PCMagCast. The Network’s content is delivered worldwide to readers across a multiple platform of Web sites, e-newsletters, Webcasts, broadband video, software downloads and RSS feeds to users in more than 20 countries.