Ziff Davis Launches BuyerBase
Ziff Davis has launched BuyerBase, a new ad targeting product, which the company claims will help advertisers reach over 40 million technology buyers across the Internet.
With BuyerBase, Ziff will amass audience data from its own sites (which include PCMag.com and ExtremeTech.com), with user data from 100-plus tech shopping and niche content sites (many of which are exclusive deals). Then, it will purchase ad inventory on multiple ad exchanges purportedly to reach specific in-market tech shoppers in real time as they surf the Internet.
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