Ziff Davis Enterprise Sold To QuinStreet
Ziff Davis Enterprise, publisher of IT magazines Baseline, CIO Insight, eWeek and ChannelInsider, was sold Friday to lead-generation company QuinStreet, Folio: reports.
ZDE was created in 2007 when Ziff Davis Media sold its enterprise division. The remainder of Ziff Davis Media, publisher of PC Magazine, entered bankruptcy a year later. Presumably the enterprise half was also not doing so well, so the purchase was likely a steal.
“It was unclear whether there were layoffs associated with the acquisition, or what QuinStreet planned to do with ZDE’s media brands,” Folio: adds.
Quinstreet’s release
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