Zevia, a zero-calorie soda that uses natural ingredients, evidently wants to be the Apple of soft drinks. In a seven-video campaign launched over the weekend, the brand is casting itself in the tradition of "Mac versus PC"—with the latter character being aspartame, the controversial diet beverage ingredient.
In place of the characters famously played by actors Justin Long ("Mac") and John Hodgman ("PC") for Apple's TV spots, Zevia has pitted a twentysomething female, "Stevia," against the aforementioned artificial sweetener, played by a thirtysomething male.
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