Zendesk Brings Facebook into its Help Desk Application

Help desk software provider Zendesk has added Facebook integration to its cloud-based platform. Posts and comments to a company Facebook page now enter the system as tickets that can be routed to the appropriate customer service agent.

Most companies are still trying to determine who should be involved in managing their Facebook pages. With uses for marketing, PR and customer service among others, it can be difficult to decide who should be in charge and how different departments and agencies should work together.

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