Zattikka's New US Representative Talks Game Publishing and Raising $100 Million
In the new world of social and mobile gaming, one character is mostly missing from the new mix of developers, marketers and service firms: the game publisher. Without the high production costs and rigid distribution hierarchies of the traditional gaming industry, companies that brand and publish games created by others have seemed like they might be a third wheel.
Aside from a few counter-examples, like 6 Waves, successful social game companies have typically developed and publish their own games.
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