Zappos Makes It Easier to Shop Using Pinterest

Zappos, a leader in e-commerce, is upping its game for the social era by embracing Pinterest. The photo-sharing network has become increasingly popular among online shoppers as a way to maintain shopping lists or boast about recent purchases. While those photos may stoke the fires of want in users who view them, the pins often don't lead users to the items for sale online.

Zappos, a leader in e-commerce, is upping its game for the social era by embracing Pinterest. The photo-sharing network has become increasingly popular among online shoppers as a way to maintain shopping lists or boast about recent purchases. While those photos may stoke the fires of want in users who view them, the pins often don’t lead users to the items for sale online.

Zappos’s PinPointing generates shopping recommendations based on photos posted by Pinterest users of your choice.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in