Yupptv’s Indian Content Gets Portable with uVuMobile

Mobile content hosting platform uVuMobile has inked a deal to distribute Indian entertainment content from Yupptv.com to mobile users in the U.S.

Yupptv is an online channel from GlobalTakeoff (GTO) that aggregates ethnic entertainment content ranging from TV shows and blockbuster movies to magazines. Subscribers to the new mobile version will have access to Indian TV shows, movies, videos, sports, news, comedy, drama and cultural programming, both live and on-demand directly from their handsets.

With a potential audience of 2.5 million Indian American households, the companies say they expect the mobile Yupptv service to be an immediate moneymaker.