YP to Make Yahoo Bid

Remember the Yellow Pages?

YP Holdings, the digital ad company formerly known as Yellowpages.com, has thrown its hat into the ring of potential Yahoo buyers.

According to Bloomberg, YP is working with Goldman Sachs to explore a variety of options, including merging with Yahoo, acquiring smaller companies or selling itself.

If YP ends up beating out frontrunner Verizon, Bloomberg points out that the deal could be mutually beneficial:

YP could use its large sales force to bolster Yahoo’s advertising revenue, which is based in national programmatic, or algorithm-based, buying.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in