YouTube's Wigs Headed to Hulu

Julia Stiles drama Blue will run on ad-supported service

Wigs, arguably the highest-profile of YouTube's marquee-driven channels, has opened a partnership with Hulu. The channel will distribute longer-form episodes of its flagship show, Blue, starring Julia Stiles, to the streaming service starting today (they're already up, in fact—check them out here).

Earlier this year Fox Broadcasting Co. invested in Wigs, hoping to use the channel as an incubator for the network. As part of that deal, Fox sells Wigs ad inventory on YouTube; it has made known its desire to find alternative outlets for distributing the high-cost content.

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