YouTube’s Artist on the Rise Is Now a Monthly Program

Colombian-Canadian singer-songwriter Jessie Reyez kicks it off

YouTube added an Artist on the Rise feature to its Trending tab last year, and Friday, the Google-owned video site announced that it is expanding Artist on the Rise into a new monthly program.

The Artist on the Rise Trending tab will continue to feature three songs from emerging artists every week, and the new monthly offering will provide an in-depth look at one of those artists.

The first artist to be featured is Jessie Reyez, a 27-year-old Colombian-Canadian singer-songwriter signed to Island/FMLY.

YouTube Music said in a blog post introducing the new program, “Many fans can tell you about the first time they heard an incredible new song or watched a groundbreaking video from a musical newcomer.

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