YouTube, Time Warner Strike Deal
Online video site YouTube said on Wednesday it signed a deal with Time Warner Inc. to feature program clips from a range of its cable networks including CNN, Cartoon Network and Adult Swim.
No financial details were disclosed.
The move is the latest by the Google Inc.-owned video service to increase the range of video clips through which it can sell advertising.
Currently, most of the clips are uploaded by users, which advertisers are reluctant to advertise alongside because they are frequently unprofessionally produced and may have inappropriate material.
Some
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in