YouTube Testing Facebook AutoShare Feature

NewYouTubeLogo.jpgYouTube is testing a feature that sends viewers of YouTube videos embedded on Facebook back to the YouTube user’s page, software engineer Chris Testa posted on the YouTube Blog.

Testa wrote:

This week, we’ve added another launch to the “social feature” list: a feed that pushes the YouTube videos your friends are embedding on Facebook back to your YouTube homepage. This feature is in test mode right now, but there is a way for you to experiment with it while it’s being worked on: Visit this page and connect to Facebook in the area that says, “Where do I share my activities?” (If you’ve already hooked this up, you may need to disconnect and reconnect accounts to enable.) You can choose to “Disable AutoShare” right afterwards if you don’t want your YouTube actions to be syndicated out to Facebook. But if you do want your YouTube-related Facebook activity to be syndicated back to YouTube, the key is that you just stay connected to Facebook. Alternatively, you can search for your friends using the friend-finding module on the homepage, and that will also connect you to Facebook. Once hooked up, it might take a little while for videos to start appearing on your homepage during this experimental phase.

We see the YouTube homepage as only the start of your video journey. It’s where you should be able to get a snapshot of the “YouTube Zeitgeist” at any moment—that is, those videos that are most relevant to you and to the times. Sometimes those videos are served up by algorithms that offer recommendations based on your viewing history or the channels you’re subscribed to. By adding the videos your friends are embedding on Facebook into the mix, we’re hoping to close a loop with regards to how videos are shared and consumed these days. Take a look at these stats to see just how much YouTube content is viewed off the site:

Facebook: 46.2 years of videos watched per day

Orkut: 12.7 years of videos watched per day

MySpace: 5.6 years of videos watched per day

Hi5: 1.2 of years of videos watched per day

Pretty amazing, right? These kinds of numbers underscore the need for us to more tightly integrate social platforms with YouTube, because at the end of the day, we hope YouTube becomes your portal to video on the Web, particularly the social Web that has become so integral to our lives.