YouTube, television's new frenemy

FishbowlLA morning thought experiment: close your eyes and pretend you’re a television network. Now pretend that an upstart website is stealing your content and offering it to millions of viewers, thus depriving you of potential ad revenue. You’re angry, right? But wait– that same website is also offering your properties enormous publicity, potentially drawing new viewers. What do you do? Do you have your business affairs department shoot off threatening legal letters, or do you have your marketing department liaison with the website, offering content directly?