YouTube Stars Give Advice for Aspiring Creators

YouTube stars urge aspiring video-makers to have a vision for their channel and not to worry so much about having fancy equipment.

YouTube launched its first traditional advertising campaign back in April in an effort to promote its online stars in the offline world. The three women featured in the first ads, Bethany Mota, Michelle Phan and Rosanna Pansino, talked to Adweek about how they got their start, new opportunities post-ad campaign and how they feel about Google’s video-sharing platform.

They were full of praise for YouTube:

You all seem adamant about never leaving YouTube. What is it about being a YouTube creator that you love?
Phan: You’re in control of how people perceive and see you.

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